Manager, Insights and Analytics - PR

Golin is looking for a dynamic Manager, Insights and Analytics, to join our expanding, award-winning team.

 

If you're a unique blend of digital analyst and creative problem solver, with a knack for turning data into compelling stories, using Sprinklr in your day-to-day, every day, then we are looking for you!

 

You understand digital and social analytics, have an innate ability to synthesize insights from diverse sources, and are a strategic guru who leads with data. You can turn complex information into concise and compelling data stories.

 

This role will be responsible for accurate and efficient data collection and reporting across a variety of sources and platforms, for one of our largest and monumental retail clients. 

 

What you will do:

 

• Use Sprinklr and other tools for social and media audits, setting up dashboards, and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision
• Set KPIs and benchmarks that measure meaningful impact on our client’s business
• Transform data into actionable insights through strategic storytelling
• Develop measurement strategies that align with client priorities
• Collaborate with colleagues to develop reports and presentations that embrace a Smart Brevity approach
• Assist with primary research needs, specifically survey design and analysis
• Anticipate problems and provide recommended solutions
• Use your time wisely to address need promptly and manage expectations effectively
• Stay updated on best-in-class measurement across social and earned media
• Demonstrate an interest in AI trends and methodologies related to measurement

 

What you have:

 

• Bachelor’s degree in integrated marketing, communications, journalism, or related field
• 3 years in analytics and digital solutions, ideally within a PR agency
• Must have advanced proficiency with Sprinklr and an understanding or quick adoption of tools like Talkwalker, Meltwater, Quid, Infegy, and SimilarWeb
• Proven track record of creating effective databases and dashboards
• Expertise in turning diverse data sources into clear, actionable stories
• Experience in survey methodology, design, and analysis
• Exceptional time management and adaptability across teams and accounts
• Strong motivation and collaboration skills, with excellent communication
• Ability to build and maintain trust across various teams
• Proficiency in setting expectations, providing updates, and troubleshooting potential issues
• Outstanding writing and presentation abilities

 

About Us:

 

Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.

 

Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi market, regional and global communications programs.

 

We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

 

Salary Range: $55,000 – $95,000

 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered wit