Marketing Analytics Lead

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

The Marketing Analytics Lead will be responsible for analyzing marketing data to drive strategic decisions and optimize performance. You will manage data collection, generate insights, and collaborate with teams to measure marketing effectiveness, ensuring the use of analytics tools to boost ROI and engagement.

This is a full time, remote role reporting to the Senior Director of Marketing Operations. 

What you’ll be doing: 

• Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making.
• Collaborate with Sales, BI, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs.
• Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
• Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics.
• Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting.
• Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation.
• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI.
• Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results.

What success looks like in this role:

• Effective execution of marketing analytics initiatives, ensuring timely, data-driven decision-making.
• Strong collaboration with Sales, Business Intelligence, and Marketing leadership to align on key data, forecasts, and insights needed to achieve KPIs.
• Delivery of accurate and actionable marketing analytics reports that support strategic business decisions and drive measurable improvements.
• Proactive identification of trends and opportunities, using data to optimize marketing strategies and improve conversion rates.
• Clear alignment between marketing and sales teams, leading to better-targeted campaigns, higher-quality leads, and maximized ROI.

What we expect from you:

• 5+ years of experience in marketing analytics, with a focus on B2B marketing
• Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
• Strong proficiency in Salesforce, Hubspot, and Ringlead 
• Ability to translate complex data into actionable insights
• Experience with account-based marketing (ABM) and data-driven decision-making
• Excellent communication skills and ability to collaborate with cross-