Senior Manager Commercial Strategy Planning & Distributor Enablement

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire a Senior Manager Commercial Strategy Planning and Distributor Enablement immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

 

What We Bring To The Table:E

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

 

Role summary

The Senior Manager Commercial Strategy Planning & Distributor Enablement will own the strategy planning “engine” for a distributor-led international business. This role connects regional category/brand teams, consumer insights, and commercial leaders to define where to play and how to win, then translates strategy into scalable distributor-ready materials. The role also leads the Distributor Portal as the central system for commercial content, ensuring consistent, high-quality information sharing with internal teams and external distributor partners worldwide.

 

Key responsibilities

1) Category strategy & training (internal + distributor-ready)

• Lead the development of category training and strategy materials in collaboration with regional units and Category/Brand Managers.
• Reuse and adapt existing content (global/regional) and create new modules where gaps exist.
• Convert strategy into clear, distributor-ready tools: category playbooks, selling stories, fact sheets, product guides, activation examples, and training decks.
• Maintain a structured training calendar and ensure materials are updated, approved, and easy to deploy across markets.

2) “Where to play” and whitespace opportunity planning

• Lead category where-to-play work with regional input: market opportunities, channel priorities, shopper/consumer needs, and competitive whitespace.
• Partner with Consumer Insights and regional commercial teams to size opportunities, define hypotheses, and build simple business cases.
• Translate insights into prioritized initiatives and roadmaps that distributors and commercial teams can execute locally.

3) Distributor portal management (content + governance + adoption)

• Own Distributor portal development, structure, and administration as the primary communication and enablement platform.
• Define information architecture, content standards, tagging, version control, access/permissions, and publishing cadence.
• Coordinate content contributions from Category, Marketing, Sales, Finance, and Supply Chain to ensure completeness and consistency.
• Drive adoption: onboarding, usage guidelines, feedback loops, and continuous improvements to usability and relevance.

4) External communication governance for commercial content

• Define and enforce what information is approved for external sharing with distributors and their customers (retailers, wholesalers, brokers).
• Establish workflows for content review/approval (Commercial + Legal/Compliance as needed) and maintain a single source of truth.
• Ensure consistent messaging, claims discipline, and standardized templates across countries and distributor partners.

 

Key deliverables

• Distributor-ready Category Strategy & Training Toolkit (core modules + templates).
• Annual category “where to play” opportunity maps and prioritized