Senior Manager, Demand Generation

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

The Growth Marketing team at Cohesity drives company growth by delivering integrated, data-driven, and AI-enabled programs that build awareness, deepen engagement, generate and accelerate pipeline, and equip Sales and Field Marketing with the insights and tools they need to win globally. 

 
Reporting to the Senior Director of Growth Marketing, you will own global paid digital demand, driving predictable, scalable pipeline. You will lead strategy, planning, execution, and in-quarter optimization across Paid Search, Paid Social, Programmatic/Display, and Content Syndication to drive AQLs/TQLs and marketing-sourced pipeline. In this role, you will also partner closely with Campaigns, Field Marketing, Sales Development, Marketing Ops, RevOps, and manage agencies to achieve quarterly and regional targets. 
 
We’re a collaborative, curious, and fast-moving team that values trust, learning, and shared wins. We’re looking for someone who’s excited to make an impact, try new and innovative ideas, and grow with us as we help more customers succeed. 

HOW YOU’LL SPEND YOUR TIME HERE:

Role Overview 

• Own global paid digital demand strategy to drive predictable, scalable pipeline. 

• Lead planning, budgeting, forecasting, and optimization across regions and segments. 

• Translate pipeline goals into channel strategies in partnership with Campaigns, Marketing Ops, Sales, and RevOps. 

• Set global standards while enabling regional flexibility; support media agency RFPs and planning cycles. 

• Lead and develop a high-performing team and agency partners. 

Execution & Optimization 

• Launch and optimize Paid Search, LinkedIn, Display, Content Syndication and new channel programs. 

• Drive a disciplined test-and-learn approach across channels, targeting, and creative. 

• Manage budgets, pacing, vendors, and compliance across markets. 

Measurement & Impact 

• Own performance measurement, attribution, and forecasting across systems. 

• Deliver clear, actionable reporting to field and marketing leadership. 

• Measure success through pipeline, CPL, TAL penetration, lead progression, and budget efficiency. 

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: 

• 10+ years B2B global demand generation across paid media and content syndication 

• Ownership of $1M+ quarterly budgets, forecasting, and vendor management 

• Hands-on LinkedIn Lead Gen, Paid Search, and full-funnel program expertise 

• Strong SFDC/Marketo fluency and lead-routing problem solving 

• Knowledge of regional privacy/complian