We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. 

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. 

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do ​& Who you are

We are looking for a highly analytical and organized Sales Operations Analyst to join our Sales Operations & Customer Intelligence team in our Real Estate Marketplace. This role will serve as a critical link between commercial strategy and execution, with a focus on CRM administration, sales campaigns, sales portfolio and planning management, commercial performance tracking, activity monitoring, and business analysis.

The ideal candidate will bring hands-on experience with CRM platforms (preferably Microsoft Dynamics), solid skills in SQL, Excel, and data analytics, and a deep understanding of commercial objectives and sales campaign effectiveness. The candidate will play a key role in ensuring data accuracy, managing customer entity changes, supporting commercial strategy, leading the annual sales planning and providing actionable insights.

Key responsibilities:

CRM Administration & Data Management:

• Manage daily operations within the CRM system (Microsoft Dynamics or similar), ensuring accuracy of client and sales data.

• Administer client portfolio movements between sales agents, maintaining consistency and historical traceability.

• Create and update customer entities and manage account hierarchies and relationships.

• Serve as the go-to expert for CRM best practices and issue resolution.

Sales Campaigns Management:

• Support setup and administration of sales campaigns in the CRM, including segmentation, execution parameters, and workflow automation.

• Monitor campaign activity and performance metrics (e.g., conversion rates, response rates, revenue impact).

• Collaborate with sales and marketing to ensure campaigns are aligned with commercial priorities and customer lifecycle stages.

Commercial Objectives Control:

• Responsible for tracking progress against commercial goals, such as revenue targets, market share, and other Short-term incentives (STIs).

• Maintain accurate records of budget allocations and achievement status per region, team, or agent.

• Support quarterly planning and forecasting cycles with data-driven reports and historical analysis.

Analytics & Reporting:

• Design and execute SQL queries to extract relevant CRM and sales performance data.

• Build and maintain Excel dashboards and reports to provide visibility on sales activities, KPIs, and campaign ROI.

• Perform root-cause and trend analysis to identify opportunities or gaps in sales effectiveness.

Business Analysis & Insights:

• Analyze key business metrics and customer behavior to support strategic decision-making.

• Deliver actionable insights and recommendations to sales leaders to improve conversion, retention, and upsell performance.

• Work cross-functionally to align business operations, sales strategy, and data integrity.

Requirements

• Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field.

• Minimum 5 years of experience in Sales Operations, Business Analysis, or CRM Administration, ideally in real estate or digital marketplaces.

• Proficient with Microsoft Dynamics CRM (or similar systems).

• Strong knowledge of SQL, Excel (advanced), and CRM reporting tools.

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