Digital Health and Connected Care Lead

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

The Digital Health and Connected Care Lead will be responsible for envisioning, developing and implementing a comprehensive Digital Health and Connected Care strategy aligned with Novo Nordisk Incorporated’s overarching business objectives and market needs. This role will drive commercial excellence by deepening the understanding of the customer journey and associated touchpoints, providing strategic guidance to therapeutic area (TA) teams for creating more meaningful customer engagement and value through digital health. They will be instrumental in navigating the evolving landscape of healthcare and technology integration. This role will be focused on diabetes, obesity, CV/renal, emerging and rare disease therapeutic areas.

 

Relationships

Reports to the Customer Experience and Human Centered Design Lead. Collaborates closely with cross-functional teams, including therapy area marketing teams, portfolio strategy/BD&L, analytics, legal, regulatory, technology/IT, medical, R&D and global commercial strategy/digital teams to ensure proper alignment and successful execution of digital health initiatives.

 

Essential Functions

• Digital Health and Connected Care Strategy Development: Lead the development of a Digital Health and Connected Care strategy that aligns with NNI’s business objectives and goals across therapeutic areas. Collaborate with cross-functional teams to ensure a holistic approach to digital health, incorporating aspects such as data, devices, diagnostics and digital solutions
• Opportunity Identification: Identify key digital health opportunities and challenges within the customer experience landscape based on a deep understanding of the customer journey, market needs, and analytics insights. Generate innovative digital health solutions to enhance patient outcomes, improve health delivery and drive business growth
• Innovation and Emerging Technologies: Evaluate and recommend digital solutions that can enhance customer engagement, brand positioning, and overall commercial success based on latest innovations and emerging digital health technologies
• Technology Partnerships and Vendor Management: Identify and establish strategic partnerships with digital health start-ups, technology companies and other external partners to execute effectively and efficiently on digital health ideas and gain access to cutting edge solutions. Manage vendor or partner relationships to support implementation and execution of digital initiatives
• Digital Health Product Execution: Drive the development and implementation of digital health or connected care products including project planning and product management activities. Support implementation by educating stakeholders on how to utilize the digital products and encourage adoption
• Strategic Guidance to Therapeutic Area (TA) Teams: Provide strategic guidance and insights to therapeutic area teams on leveraging Digital Health and Connected Care elements for more impactful and personalized customer engagement. Collaborate with TA teams to align digital health strategies with specific therapeutic goals and enable cr