Director, Recruiting Programs

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale.

As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross-functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

What you’ll do:

Employer Brand & Content Strategy

• Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)

• Oversee end-to-end brand development and campaign execution across digital platforms

• Build and manage a cohesive content strategy across LinkedIn, social channels, and campaign touchpoints

• Maintain an integrated content and campaign calendar

• Lead the recruitment awards strategy and external brand positioning

Recruitment Advertising & Campaign Strategy

• Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels

• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising

• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization

• Own in-person and virtual hiring event strategy to support hiring demand

• Standardize job posting templates to ensure brand consistency and optimize for search and conversion

Digital Presence & Candidate Experience

• Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness

• Own career site strategy, including content optimization and user experience improvements

• Lead Gartner’s talent community engagement strategy, including email campaigns, nurture journeys etc

• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

Analytics, Performance & Attribution

• Own full-funnel performance analytics, including pipeline health, conversion rates, and ROI

• Define and enforce tracking, attribution, and reporting standards across systems

• Ensure ATS data integrity to support accurate source tracking and campaign attribution

• Forecast budget needs based on hiring plans, historical performance, and market trends

• Continuously optimize campaigns using data, insights, and market intelligence

Partnership & Leadership

• Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion

• Collaborate with field recruiting teams to support localized hiring initiatives

• Manage and oversee external vendors and recruitment marketing partners

• Lead a high-performing recruitment marketing and employer branding team

What You’ll Need:

• 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields

• Proven experience leading global or multi-market employer brand and recruitment marketing strategies

• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms

• Hands-on experience with ATS, CRM platforms, and marketing analytics tools

• Demonstrated ability to translate data into actionable insights and business impact

• Experience managing vendors and cross-functional stakeholders

• Proven leadership experience, with strong strategic thinking and execution capabilities

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