Insights Manager (Customer & Market)

Insights Manager (Customer & Market)

Segment / Business Unit: MVH Europe
Job Function: Client
Reports to: Director of Client Experience

Location Amsterdam

Languages- proficiency in English and other European Languages.

About MVH Europe

Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers committed to creating a better world for pets. Our network includes trusted brands such as AniCura and Linnaeus, operating over 500 animal hospitals and clinics across 17 European countries. Together, our teams deliver high-quality, modern veterinary care for companion animals, ensuring peace of mind for pet owners through excellent access and patient safety.

AniCura, our largest brand in Europe, provides care to over three million patients each year through 12,500 dedicated professionals. Linnaeus, operating primarily in the UK and Ireland, is home to over 6,000 Associates empowered to deliver exceptional care through a culture of collaboration, clinical excellence, and continuous development.

At MVH Europe, we prioritize a culture of accountability, inclusion, and wellbeing. We believe our purpose to make A BETTER WORLD FOR PETS  starts with building a better world for our people. We support our teams through strong governance, comprehensive wellbeing programs, and a shared passion for delivering exceptional outcomes in veterinary care

We are now seeking an Insights Manager (Customer & Market) to bring the customer voice to the centre of our strategy and deliver against our objectives. This is a newly created role with significant influence, shaping how we listen, learn, and act on insight across Europe.

About the Role

As the Insights Manager, you will lead the development and delivery of customer and market insights that inform decision-making across MVH Europe. You will take ownership of our insight strategy, manage best-in-class Voice of the Customer tools, and collaborate across markets and with the wider Mars insights community.

You’ll turn complex data into compelling, actionable stories that guide strategic choices from customer experience improvements to commercial demand-generation initiatives.

This is a high-impact role for someone who loves translating data into meaning, enabling leaders to see trends, anticipate needs, and take smarter actions.

Key Responsibilities

• Design and deliver the MVH Europe insight strategy, championing customer and market understanding across the business.

• Create a consolidated, reliable source of customer insight, rationalising data sources across markets.

• Transform complex datasets into clear, actionable narratives that influence strategic direction.

• Conduct and manage qualitative and quantitative research, including advanced methods and innovative tools (e.g., AI-driven research).

• Analyse new and existing datasets to identify trends that inform marketing and demand-generation strategies.

• Produce executive-level reports on customer sentiment and present recommendations to senior leaders.

• Partner with the Data & Analytics team to integrate customer data, survey outputs, and insights into a single view of the customer journey.

• Collaborate with the Marketing organisation to embed customer and market insight into decision-making.

• Manage external research partners and vendors, ensuring projects run on time, on budget, and deliver high-quality outputs.

Context and Scope

You will be the bridge between customer insight and business strategy, defining the annual research agenda, shaping our understanding of customer experience across Europe, and providing the intelligence needed for strategic choices. You will collaborate with global and local teams across Mars, ensuring our insights drive product, marketing, and service excellence.

This role holds significant influence and visibility across MVH Europe.

Experience Required

Education

• Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or related field (required).

• Master’s degree or MBA (preferred).

Experience

• 7+ years in market research, customer insights, or business intelligence.

• Strong technical skills and experience designing, managing, and analysing