Sr. Director, Social Media & Content Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Hims & Hers is seeking a Senior Director, Social Media & Content Marketing to join our Brand Marketing Team. In this role, you’ll be responsible for the strategy, growth, and impact of our organic social media, YouTube, and podcast efforts for the Hims and Hers brands.

About You:

You are ambitious and passionate about building the #1 followed healthcare channels across our consumers’ favorite social media platforms, YouTube, and podcasts. You are equal parts people leader, creative strategist & organic growth hacker. You’re steeped in the cultural zeitgeist but grounded in business objectives; you’ve spent your career winning over the algorithm through data-driven testing and have conviction in how that engagement drives brand love. You’ve proven again and again that you can take a business objective and turn it into a social media & content marketing plan that doesn’t just drive outsized engagement, but accelerates business results.

You Will:

• Lead a team of social media strategists and community builders

• Develop and shepherd the success of a comprehensive social media & content marketing strategy aligned with brand, marketing, and business objectives

• Serve as the senior thought leader on social media and content marketing trends, platform innovations, growth, and measurement best practices

• Leverage analytics and insights to optimize campaigns and inform strategic decisions

• Work cross-functionally with key partners across Brand, Integrated Marketing, PR, Product Marketing, and more to ensure how we show up across our content marketing platforms is consistent and on-strategy

• Lead your team to be equal parts creative and analytical, providing creative partners with the right strategic inputs to develop work that breaks through the cultural zeitgeist and drives business impact

• Provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our objectives

You Have:

• 12-15+ years of experience in social media

• Proven experience leading large-scale social strategies for a major brand

• Deep expertise in platform algorithms, emerging trends, channel best practices, and audience behavior

• Data-driven mindset with fluency in social analytics, reporting, and performance measurement

• Proven track record of building and scaling brands through creative storytelling

• Comfort navigating fast-paced, high-growth environments with shifting priorities

• Exceptional storytelling, communication, and stakeholder management skills

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arres