Director, Demand Generation

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

TigerConnect is looking for a creative, hands-on marketer with a successful track record in demand gen and account-based programs targeting new and existing customers. The Director, Demand Generation leads our Demand Gen team – planning & executing data-driven, multi-touch B2B marketing programs from end-to-end (strategy, development, execution, reporting) leveraging both inbound and outbound tactics.  
 

Ready to take your career to the next level? As a key player in our demand generation team, you’ll own the strategy—managing budgets, selecting targets, and creating impactful offers that drive results. You’ll lead the charge on crafting innovative campaigns, optimizing our sales alignment, and using cutting-edge web technologies to fuel lead generation. You'll collaborate with talented teams and external partners to bring your ideas to life. Reporting directly to the VP of Product Marketing and Demand Generation, this role offers the freedom to innovate and grow. If you’re a high-energy, data-driven self-starter eager to make a big impact, we want you on our team! 
 

We are an all-hands-in marketing organization and work cross-functionally within our team and across the business. This role works in partnership with multiple disciplines to drive demand, including sales, customer marketing, client success, revenue operations, and product marketing. 

 
What You’ll Be Doing:  

• Manage a team of Digital Marketing and Demand Gen professionals   

• Create and manage an end to end campaign strategy to drive demand 

• Manage key channels including paid search, SEM/SEO, display, retargeting, website, events, webinars, and account-based marketing  

• Develop and execute outbound demand generation and account-based marketing programs to drive revenue through our direct sales teams  

• Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities  

• Follow TigerConnect’s end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)  

• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length  

• Evaluate, select, and manage 3rd party vendors that contribute to demand creation programs   

• Set up marketing tracking mechanisms to capture engagement and account/contact scoring  

• Juggle multiple pro