Global Marketing Sr Analyst

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At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities. 

 

With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.

 

If this sounds like something you would like to be a part of, we’d love to hear from you.

 

A World of Difference. Made Possible.

 

The Global Marketing Sr Analyst will be responsible for the development and creation of best in class digital and omnichannel demand generation and inbound and outbound marketing activities. This role requires a strong focus on digital marketing elements such as digital marketing strategy and the performance of campaigns against targets and objectives. We are therefore looking for candidates with excellent digital skills. These skills, coupled with the collection, mining, segmenting and synthesis, of critical market, category, and customer information will enable the delivery of provide data-driven insights and inform the development of superior marketing approaches. This position is responsible for developing the processes to use this data at scale and to segment it, enabling the development of targeted digital and omni-channel marketing campaigns. This role will also support the development and execution of best in class digital and omnichannel ABM initiatives with the intention of growing market share for GPI. This person will understand and align with GPI business, cultural, financial, and operational objectives as he/she executes their role.

 

JOB FUNCTIONS: Job functions include but are not limited to the following.

• Identifies, analyzes, and maintains global and customer market omnichannel data and intelligence to determine growth potential for packaging solutions with new and existing customers.
• Provides in-depth analysis (market, economic trends, etc.) to support long-range business planning and new product development initiatives.
• Develops and supports various digital and omnichannel ABM, inbound and out bound demand generation marketing activities
• Develops and creates best in class digital and omnichannel demand generation marketing content and campaigns, with a focus on video
• Builds expert presentations and communications tools to deliver and communicate this information and secure required resources.
• Expert data miner from various digital (e.g. Google analytics) & market research sources (Euromonitor, Mintel, Technomics, etc.) other secondary research sources and critically internal data sources not least of all sales force, CRM etc 
• Manage and responds to research requests to assist with projects from marketing, business development and sales teams.
• Main liaison with current market research providers and helps manage the relationships by evaluating new product solutions and future renewal processes.
• Champion of SharePoint and CLM (Contract Lifecycle Management) tools for the marketing team.
• Other duties as assigned.

 

BACKGROUND / EXPERIENCE:

• 3+ years of digital demand generation marketing experience, required
• 3+ years of experience in market research, data analysis and