Director, Business Development Marketing

Description

Company Profile

The Solar Energy Industries Association (SEIA) is the national trade association for the solar and storage industry and represents more than 1,000 member companies and an industry workforce of more than 255,000 across the United States. SEIA is leading the transformation to a clean energy economy and is creating the framework for solar to reach 30% of U.S. electricity generation by 2030. We work with our member companies and strategic partners to advocate[JJ1] for policies that create jobs and shape fair market rules that promote competition and the growth of reliable, low-cost solar power.

SEIA does this by supporting pro-solar policies at the state and federal level, developing cutting-edge market research, hosting educational events and webinars, and serving as the voice of the solar and storage industry.

SEIA employees are passionate, forward-thinking leaders who start every day knowing that their work makes a difference. SEIA fosters an inclusive, lively company culture that values our employees’ varied backgrounds and experiences and celebrates team success. The Association has earned numerous awards for its work and company culture and was named The Washington Post as a Top Workplace in 2023 and 2024 and by the Nonprofit Times as one of the “Best Nonprofits to Work For” in America in April 2022

Position Summary

The Director, Business Development Marketing is responsible for leading SEIA’s membership marketing strategy and overseeing integrated marketing initiatives that support membership growth, retention, engagement, sponsorship sales, event registrations, and overall organizational revenue objectives. 

Reporting directly to the Senior Vice President of Sales & Business Development, this position serves as the strategic leader for membership marketing and is responsible for developing and executing comprehensive marketing programs that strengthen member value, drive revenue growth, increase industry engagement, and advance SEIA’s organizational goals. 

The Director provides leadership for digital marketing, demand generation, marketing technology, member engagement campaigns, content strategy, analytics, and marketing operations. This role works closely with executive leadership to align marketing efforts with SEIA’s advocacy priorities, membership objectives, sponsorship strategy, and long-term growth plans. 

Core Duties and Responsibilities

• Develop and execute SEIA’s annual membership marketing strategy to support membership acquisition, retention, engagement, sponsorship sales, and event growth. 
• Serve as the senior marketing advisor to the Senior Vice President of Sales & Business Development. 
• Establish annual marketing objectives, performance metrics, and growth initiatives aligned with organizational priorities. 
• Lead marketing programs that drive membership recruitment, retention, upgrades, and member engagement. 
• Partner with Business Development leadership to achieve membership revenue, sponsorship revenue, and event registration goals. 
• Oversee all membership marketing channels, including email marketing, website strategy, social media, digital advertising, marketing automation, and content marketing. 
• Lead optimization of SEIA’s website and digital platforms to improve user experience, engagement, lead capture, and conversion performance. 
• Direct marketing technology strategy, including CRM integration, automation platforms, analytics tools, and reporting systems. 
• Ensure brand consistency and strategic messaging across all membership and business development initiatives. 
• Provide leadership, coaching, mentoring, and professional development for marketing staff. 
• Manage agency relationships, consultants, and external marketing vendors. 
• Develop and manage the annual membership marketing budget. 
• Evaluate marketing investments, technology platforms, and vendor partnerships. 
• Lead generation  
• Ad placement & tracking (placing, replacing, and keeping up with where things live) 
• Monthly ad analytics reports  

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or related field. 
• 3-5 years of progressive marketing experience, including at least 3 years in a leadership role. 
• Demonstrated success developing and executing strategic marketing programs th