Senior Digital Marketing Manager

Company Description

For over 160 years, Frette has crafted exquisite linens, blending Italian artistry with timeless luxury. Master artisans in Monza and Milan transform the finest fibers into creations of unmatched quality and elegance. Renowned for its signature finish, Frette has graced iconic destinations—from St. Peter’s Basilica to the Orient Express—while over 500 European royal families have slept beneath its sheets. Today, its legacy lives on in luxury hotels, private residences, yachts, and jets, remaining dedicated to outfitting the world’s most exceptional spaces.

Job Description

This role will be leading two interconnected disciplines: Performance Marketing and Digital Brand Content & Communication for Frette. This is a pivotal role that sits at the intersection of revenue growth and brand equity — responsible for driving measurable Ecommerce performance through paid media while simultaneously building Frette's digital brand presence, coordinating creative production, and ensuring a consistent brand voice across all markets and touchpoints.

The ideal candidate brings both a data-driven mindset and a sophisticated understanding of luxury brand communication. They will manage agency relationships, set and track KPIs, own the digital media budget, and collaborate closely with creative, regional marketing, and Ecommerce teams across North America and other regions.
 

Key Responsibilities

1. Performance Marketing

Own and drive the performance marketing strategy for the North American Ecom business, with the potential to expand scope to global markets over time.

• Channel Strategy: Develop and execute paid media strategy across all digital performance channels including paid search, paid social, affiliate marketing, email marketing, and SMS.

• Budget Management: Manage the digital marketing budget, ensuring efficient allocation across channels to maximize ROAs and meet revenue targets.

• KPI Ownership & Reporting: Set, monitor, and report on all performance KPIs including ROAs, CPA, CAC, conversion rate, revenue contribution, and channel-level efficiency metrics.

• Agency Management: Lead day-to-day management of digital marketing agencies, holding partners accountable to performance benchmarks and ensuring strategic alignment with Frette's brand and commercial objectives.

• Audience Strategy: Collaborate with the Ecom and CRM teams on audience segmentation, retention strategies, and lifecycle marketing programs to improve customer LTV.

• Innovation & Testing: Monitor competitive landscape and industry trends; continuously identify opportunities to test new channels, formats, or targeting strategies.

• Analytics & Insights: Leverage Google Analytics 4, Media Mix Modeling, and platform-native analytics to deliver regular performance reports and actionable recommendations.

• Ecommerce Alignment: Partner with the Ecom team and Merchandising team on product launches, promotional moments, seasonal campaigns, and website content to ensure all paid and owned channels are fully activated to support key commercial moments.

2. Digital Brand Content & Communication

Manage Frette's digital presence and lead the development of brand content that communicates the brand's heritage, luxury positioning, and seasonal narratives across all relevant digital touchpoints, while serving as the cross-functional connecting point across teams and regions to ensure consistency across every channel and moment.

• Organic Social Management: Own and manage all organic social media channels (Instagram, Facebook, Pinterest, LinkedIn), developing content calendars and channel strategies aligned to the global brand direction.

• Creative Briefing & Asset Production: Manage the briefing process for campaign shoots and content productions; collaborate with internal stakeholders (e.g. Marketing, Creative, Ecommerce) and external partners (agencies, photographers, production houses) to define deliverables by channel, region, and format, managing timelines and quality sign-off from concept through final asset delivery.

• Graphic Team & Advertising Assets: Manage and direct in-house graphic design team to develop advertising creative and digital assets, including copywriting support — ensuring deliverables meet business and marketing objectives across paid search, paid social, email, website and other channels, while remaining aligned to brand standards.

• Marketing & Content Calendar: