Principal, Go-to-Market Strategy

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Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This is a role within Chamberlain Group's Marketing group. A successful incumbent is an experienced  channel strategy with a proven track record of developing effective partner go-to-market programs hat accelerates new product adoption and fosters new behaviors that help achieve business objectives. This role will develop and execute a channel  strategy that engages partners and drives revenue growth. Requires 7+ years in Marketing and/or Sales with a focus on  channel strategy, operations or marketing and a minimum of a Bachelor's Degree in Business, Marketing or related field.

Job Responsibilities:

• Design and execute a channel marketing strategy for assigned business unit that achieves business objectives and considers approaches for marketing to, through and with our partners

• Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners

• Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution.

• Coordinate cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance.

• Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts.

• Analyze competitor behavior to identify opportunities for continual improvement.

• Analyze competitor behavior to continually optimize go-to-market strategies

• Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives

• Measure and communicate the effectiveness of programs and initiatives against business goals, implementing improvements based on insights.

• Manage partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities.

• Measure and communicate effectiveness of programs and   initiatives against business goals and drive improvements based on insights

• Collaborate with partner communications lead to maintain a quarterly communications calendar

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

• Bachelor’s degree in engineering, Computer Science, or related field

• Bachelor's degree in business, Marketing or related field

• 7+ years in Sales and/or Marketing; 5+ years with a focus on Pro Channel strategy

• Strong financial acumen; demonstrated ability to lead change

• Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands

• Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis

• Ability to travel up to 30% - North America

• Preferred: Master’s in business administration (MBA)

• Preferred: Experience within the Consumer/Durable Goods industry; experience with IoT products

#LI-Hybrid – Oak Brook, IL

#LI-MD1

The pay range for this position is $123,600 - $199,275; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, edu