Senior Business Product Manager, Orchestration

Senior Business Product Manager, Orchestration 

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Senior Business Product Manager, Orchestration drives the development, adoption, and continuous improvement of our omnichannel orchestration capabilities, enabling the organization to deliver increasingly seamless experiences for our customers. This role defines product roadmaps, gathers user insights, and supports feature rollouts. The role will focus on optimizing workflows and leveraging automation to drive seamless collection, integration and translation of campaign executional guidance in support of tactic deployment. This Senior Manager brings deep expertise in omnichannel orchestration capabilities, contributes to framework and best practice design, and is responsible for advancement of automated journey orchestration and audience management capabilities.

Key Responsibilities 

• Partner with the Senior Director, Omnichannel Orchestration and Automation and/or Executive Director - Omnichannel Suite Lead to drive the creation of cross-channel orchestration capability roadmaps, including experience, features, timelines, and dependencies

• Partner with Technical Product Manager to drive the development and improvement of product(s) or specific product features, ensuring alignment with the overall product vision – including decision engine integration and channel prioritization logic

• Help evangelize the role of product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders.

• Act as point of contact for business feedback, recommendations, & user requests for enhancements to the product.

• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance.

• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities.

• Support the rollout of new features across new and existing users.

• Collaborate with Senior Director, Omnichannel Orchestration and Automation and/or Executive Director - Omnichannel Suite Lead to establish business standards & templates and ensure pull-through.

• Collaborate with the Senior Manager, Digital Operations - Omnichannel to design, implement, and scale efficient ways of working across teams and processes. Partner closely with the Senior Business Product Manager,