Category Strategist, Dollar General

Job Location: Nashville, TN
 

The Category & Insights Strategist will develop and implement retail initiatives to meet and exceed Hershey and Dollar General objectives.  The Category & Insights Strategist will be an expert in the pervasive application of insights to fuel retail growth.  Critical role needs include synthesizing business trends, competitive trends, human insights, financial insights, etc., to identify opportunities and develop solutions to drive strategic growth.  The Category & Insights Strategist will influence and support 3 year and annual planning through pervasive use of insights and capabilities. 

 

Role Responsibilities:

Dollar General (DG) Everyday Impulse Category Captain 
-The Indispensable Category Partner to the DG Senior Buyer.

 

Human Insights Lead for Impulse and DG Shopper Segmentation Integration
-Partner with the Human Insights to develop and deploy the insights plan for the Dollar channel.
-Develop relationship with the Senior Director of Shopper Insights at DG for the Impulse business.
-Activate DG Shopper Segmentation to drive sales for DG and The Hershey Company.
-Understand the Shopper by DG Store Format and how we can leverage to drive sales.
-Leverage key insights methods to activate primary research including but not limited to: qualitative (including focus groups, 1-1s, ethnographies, etc.) and quantitative. (VR, mobile device, web/online, telephone, etc.) 

 

Take Home POG Analysis, Strategy and Execution
-The Planogram Strategist for DG throughout the entire life cycle.  To include Post Analysis, Optimization of Space, Flow and Placement, Item Selection, Market Trends, Operations.
-Leverage best-in-class tools to deliver sales and share wins. To include Executive Summary, Efficient Assortment, Periscope, Blue Yonder, Dollar Channel Gold Standard POG analysis, DG Format analytics, DG Shopper Segmentation.
-Research and understand the latest market trends for Impulse in retail to drive new ideas on both the Front End and outside the Front End.
-Influence POG’s across all store formats.
-Work with DG’s Space Analysts to touch all POG’s to include Cut-Downs.

 

Dollar General Everyday Internal Reporting and Analytics (Shared with Category & Insights Strategist– TH)
-Everyday Reporting through 1010 to DG, HSY Home Office and HSY Sales Team.

 

Hershey Sales Partner
-Collaborate on meeting strategy & preparation to include, but not limited to Customer Reviews, GCIC, JBP. 

 

Operations projects & point of contact Take Home
-Work with DG Senior Director of Operations to uncover opportunities and close those gaps leveraging all tools & resources.
 

Qualifications
Education: Bachelor's Degree Required

 

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