Lifecycle Marketing Lead

About SonderMind

At  SonderMind,  we  know  that  therapy  works.  SonderMind  provides  accessible, personalized  mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical  outcomes.  To  enable  our  clinicians  to  thrive,  SonderMind  defines  care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

About the Role

We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing. In this role you’ll own the lifecycle marketing strategies supporting our patient, provider, and payer audiences and will be responsible for executing to bring these critical communications to life. For the patient, it spans a patient’s entire lifecycle with us – nurturing them from their initial interaction with us to meeting their treatment goals to turning to SonderMind the next time they need mental healthcare based on the strength of their first experience with us. 

It also spans the different owned channels that we have to communicate with patients like email, SMS, and the in-app experience. The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns. In this role, you will be responsible for the end-to-end management of our email marketing strategy and execution, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts to A/B testing and reporting on performance metrics. Your expertise will also extend to SMS and push notifications, ensuring a cohesive and effective multi-channel approach. You will develop and execute a data-driven experimentation roadmap aimed at enhancing patient, provider, and payor engagement, satisfaction, and outcomes.

What you'll do

As the Lifecycle Marketing Lead, you will be responsible for developing and executing data-driven marketing strategies to engage and retain our patients, providers, and payers. Specifically, you will:

• Design and implement comprehensive lifecycle marketing strategies and tactics in iterable across email, SMS, push notifications, and in-app messaging to engage patients, providers, and payers.
• Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
• Create and own the experimentation roadmap, leveraging data to drive continuous improvement in campaign performance.
• Write and develop compelling communication materials, including subject lines, email copy, and calls-to-action, in SonderMind’s brand voice.
• Execute and optimize A/B testing for campaign elements such as creative, targeting, format, and timing to improve engagement and conversion rates.
• Leverage segmentation and personalization strategies to tailor messaging based on audience demographics, behaviors, and healthcare needs.
• Monitor, analyze, and report on campaign performance metrics, translating insights into actionable recommendations for future initiatives.
• Collaborate cross-functionally with product, design, analytics, and clinical teams to align marketing campaigns with organizational goals and new product launches.
• Develop playbooks and frameworks to streamline campaign processes and elevate the overall quality of marketing efforts across the team.
• Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Acces