Senior Manager, Partnership Marketing – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do: 

The Senior Manager, Partnership Marketing for the Official Hospitality Programme of the FIFA World Cup 26™ will be responsible for enabling and supporting our Sales Agent partners in effectively marketing hospitality offerings for the tournament. You will act as a strategic partner to sales agent teams, providing them with the necessary marketing tools, guidance, and resources to drive sales of premium hospitality packages. Your role will focus on building strong partnerships, ensuring brand consistency, and delivering exceptional results through collaborative marketing initiatives. 

 

Partnership Strategy & Enablement: 

• Develop and implement a comprehensive partnership marketing strategy tailored to our Sales Agent partners. 

• Act as the main point of contact for partners, ensuring alignment with the marketing goals of the FIFA World Cup 26™ Hospitality Programme. 

• Collaborate with internal teams to provide partners with marketing assets, messaging frameworks, and branding guidelines. 

• Assist partners in planning and executing marketing campaigns, including digital, print, and experiential marketing efforts. 

Marketing Asset Development: 

• Work closely with the creative and content teams to develop bespoke marketing materials, including brochures, digital assets, video content, and event collateral, ensuring all materials adhere to FIFA’s brand guidelines. 

• Manage the customization of marketing materials for individual partners to support their unique regional and audience-specific needs. 

Training & Support: 

• Provide ongoing support to partners on hospitality offerings, target market segments, and key selling points. 

• Organize regular workshops, webinars, and meetings to share best practices and marketing strategies. 

Performance Tracking & Reporting: 

• Set KPIs and performance metrics for partner marketing activities and regularly monitor and analyze their effectiveness. 

• Report on the impact of partnership marketing initiatives, ensuring partners meet agreed sales targets.