Marketing Specialist Sr - ChromeOS

Requisition Number: 97988 

Insight Enterprises is a Fortune 500 Solutions Integrator helping organizations accelerate transformation by unlocking the power of people and technology. With a 35-year foundation in hardware and software supply chain augmenting our deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organizations through complex digital decisions to achieve extraordinary results.

 

As a Sr. Partner Marketing Specialist at Insight, you will be the marketing leader for one of our strategic partners, Chrome OS. In this role, you will collaborate with the Insight product management team to execute sales enablement and demand generation strategies to support sales pipeline growth and revenue, while aligning to Insight’s strategic go-to-market growth goals. You will act as the main point of contact for the communication and implementation of marketing campaign tactics that accelerate revenue and margin performance.

Additionally, you will be leading objectives that grow channel relationships and the overall marketing investment. You will work with a cross-functional team to effectively problem solve and provide compelling solutions that align with Insight's goals. You will be responsible for the management of and reporting for your partner’s marketing programs making sure their investment is maximized across Insight's full portfolio of clients (solution area and GTMs), and that profitability goals are met along with proof of performance requirements to ensure all funding is collected.

 

Responsibilities

• Serve as marketing point of contact to integrate Chrome OS into Insight solutions integrated, multi-touch marketing campaigns, with alignment to Chrome OS across enablement, content strategy, digital programs, event strategy and execution, and campaign reporting and inspection.

• Partner with Insight and Chrome OS stakeholders to drive execution of activities tied to Chrome OS MDF budget.

• Data management – ensure marketing programs are aligned to propensity targets and clients / accounts where we have relationships and expansion opportunities.

• Work with internal Chrome OS teams and Insight field teams and leadership to ensure we are maximizing account targeting and integrating marketing tactics into key accounts and target areas as well as building Chrome OS’s brand internally.

• Provide detailed reporting and updates to internal and external stakeholders

 

Minimum Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bs/Ba in Business, Marketing or other related field OR equivalent experience.

• Minimum 3+ years of experience in marketing or product management within a Business-to-Business sales organization.

• Experience and knowledge of marketing and project management software such as Workfront, Marketo, Adobe Analytics, Power BI, etc. preferred

• Data Analytics experience preferred

• Client-facing event planning experience preferred

• Technology experience preferred

• Business-to-business marketing experience preferred

• Experience marketing for software and/or other hardware vendors is preferred

Knowledge, skills and abilities

Marketing planning and execution - Experience working with complex marketing stacks to develop integrated (digital and traditional) campaigns or marketing programs. Understanding of CRM/Digital Marketing tools as well as traditional marketing channels, and budget management. Ability to demonstrate managing multiple projects with competing deadlines at once is necessary for success in this role.