Regional Marketing Manager

About Asbury
Saxton Horne is part of Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.


The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns to increase sales and revenue for the company.
Duties/Responsibilities
• Formulates plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
• Works with Operational Marketing Manager and other department heads on strategic planning
• Drives KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
• Conceptualizes marketing ideas and product launches
• Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Performs other related duties to benefit the mission/vision of the organization
Education & Experience
• Bachelor’s degree in ecommerce/marketing or a related field
• Possesses leadership qualities and the ability to manage vendor marketing executives
• Well versed in SEM, Display and Local SEO
• Skilled in ROI calculations, A/B Testing and Excel
• Previous experience preferred or automotive experience
Pay and Recognition:
• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)
Insurance / Retirement:
• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match
Learning, Tuition Assistance and Career Development:
• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities Additional advantages:
• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities
INDMANAGER


Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.