Specialist, Marketing Management (Participant Engagement Program Support)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you a marketing enthusiast with a knack for creativity and a passion for engagement? Join our dynamic team as a Marketing Specialist for our Participant Engagement Program (PEP)!

What You’ll Do:

• Tactical Development & Compliance: Drive the development, approval, and execution of innovative marketing tactics for PEP.
• Creative Collaboration: Be the go-to coordinator for our relationship with the creative agency, Merkle, ensuring seamless day-to-day operations.
• Data Management: Oversee monthly and eligibility data feeds to guarantee timely and accurate campaign execution.
• Quality Assurance: Assist in the QA/QC process for emails generated by Merkle, ensuring flawless execution.
• Sales Enablement: Coordinate essential data to empower our Sales teams (field/RRG/PRC) to effectively follow up on leads from PEP.
• Insight Analysis: Collect, analyze, and report data to measure and enhance the effectiveness of PEP.
• Brand Maintenance: Maintain Top Plan requirements to ensure our branding and content are always on point and relevant.

Why You’ll Love It Here:

• Creative Freedom: Work on a top-tier marketing program to help drive results for Retirement Solutions and bring your innovative ideas to life.
• Impactful Work: Play a crucial role in driving participant engagement and seeing the direct impact of your efforts.
• Collaborative Environment: Join a supportive team that values collaboration and continuous improvement.

Ready to make a difference? Apply now and be a part of our exciting journey!

FINRA Series 6 license required within 90 days of hire.

Experience the best of both worlds with our Columbus-based hybrid position, collaborating in the office 2 days per week and enjoying the flexibility of remote work 3 days

Compensation Grade: F3

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

May perform other responsibilities as assigned.

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