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Senior Growth Marketer
InstrumentlUKRemotefull_timeVerifiedPosted 13 Sept 2024
💰 $190,000/yr($130,000/yr – $190,000/yr)
About the role
Hello, we’re Instrumentl.
We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the #1 most-loved grant discovery and management tool. To help us get there, we’re hiring a Senior Growth Marketer who will validate and scale new growth flywheels, focusing on building initiatives from 0 to 1 and preparing them to scale from 1 to 10 with our full-time team.
Are you a creative and data-driven marketer who thrives on testing new ideas and scaling successful initiatives? Do you love sizing growth opportunities and leading growth R&D efforts from concept to implementation? If so, this position is for you.
About us:
Instrumentl is a hypergrowth YC-backed startup with over 4,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.
Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+). Join us on this rocket ship to Mars!
About the role:
As the Senior Growth Marketer at Instrumentl, you will lead key growth initiatives and focus on testing and validating new opportunities. Our ideal candidate is proactive, eager to learn, willing to experiment, and excited to collaborate with multiple teams to expand Instrumentl's reach.
You'll be joining our small, highly autonomous team, reporting directly to Will, our Head of Growth. Get to know us at instrumentl.com/about!
Instrumentl is fully distributed (though if you’d like to work from our Oakland office, we would love to see you there). For this position, we are looking for someone based in the continental US, but open to those flexible to Eastern or Central Time standard working hours as well.
We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the #1 most-loved grant discovery and management tool. To help us get there, we’re hiring a Senior Growth Marketer who will validate and scale new growth flywheels, focusing on building initiatives from 0 to 1 and preparing them to scale from 1 to 10 with our full-time team.
Are you a creative and data-driven marketer who thrives on testing new ideas and scaling successful initiatives? Do you love sizing growth opportunities and leading growth R&D efforts from concept to implementation? If so, this position is for you.
About us:
Instrumentl is a hypergrowth YC-backed startup with over 4,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.
Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+). Join us on this rocket ship to Mars!
About the role:
As the Senior Growth Marketer at Instrumentl, you will lead key growth initiatives and focus on testing and validating new opportunities. Our ideal candidate is proactive, eager to learn, willing to experiment, and excited to collaborate with multiple teams to expand Instrumentl's reach.
You'll be joining our small, highly autonomous team, reporting directly to Will, our Head of Growth. Get to know us at instrumentl.com/about!
Instrumentl is fully distributed (though if you’d like to work from our Oakland office, we would love to see you there). For this position, we are looking for someone based in the continental US, but open to those flexible to Eastern or Central Time standard working hours as well.
What you'll get to do:
- Size growth opportunities and conduct R&D on new initiatives that can take Instrumentl’s reach further.
- Build business cases for new growth experiments and opportunities, prioritizing those with the highest ROI potential.
- Run experiments to validate initiatives from 0 to 1, working cross-functionally to assess feasibility and impact.
- Collaborate with content, SEO, product marketing & product, and events / community teams to ensure successful scaling of initiatives from 1 to 10 once validated.
- Identify and validate growth hypotheses, using data to guide decision-making and ensure high-impact outcomes.
- Tee up validated growth hypotheses and systemize them into clear SOPs that can be managed by full-time specialists once validated.
- Run tests to increase conversion rates across landing pages, sign-up flows, and onboarding processes.
What we're looking for:
- 5+ years of entrepreneurial or growth experience: You've ideally worked in SaaS, with a proven ability to build and scale growth initiatives.
- Founder’s mindset: You think like an owner, always looking for opportunities to innovate and create long-term value.
- Growth-obsessed: You’re relentless in testing, iterating, and optimizing to drive measurable impact.
- Ownership mentality: You take full responsibility for projects, ensuring high-quality outcomes. You exhibit a growth mindset and take feedback in stride.
- Rigorous execution: You’re detail-oriented, highly organized, and committed to driving projects to completion.
- Strong analytical skills: Proficient in tools like Google Analytics and Excel, you interpret data and make informed, growth-driven decisions.
- Resourceful and autonomous: You thrive in fast-paced, high-autonomy environments, taking initiative and figuring things out independently.
- Clear and effective communication: You can simplify complex strategies, aligning cross-functional teams around key initiatives.
- Passion: You’re excited about Instrumentl’s mission to propel nonprofits into a bigger, brighter future!
Bonus points:
- Experience working in (or founding!) early-stage startups.
- Comfort with ambiguity and ability to wear many hats.
- Experience in nonprofit fundraising or grants.
- Experience working remotely.
Compensation and Benefits:
- Salary ranges are based on market data, relative to our size, industry, and stage of growth. Salary is one part of tota
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