Director, Offers and Value Optimization – Products and Platforms

Company Description

McDonald’s growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts we are using our competitive advantages to further strengthen our brand. One of our core growth strategies is to Double Down on the 3Ds (Delivery, Digital and Drive Thru). McDonald’s will accelerate technology innovation so 65M+ customers a day will experience a fast, easy experience, whether at one of our 25,000 and growing Drive thrus, through McDelivery, dine-in or takeaway. 

McDonald’s Global Technology is here to power tomorrow’s feel-good moments.That’s why you’ll find us at the forefront of transformative technology, exploring new and innovative ways to serve our millions of customers and spread happiness one delicious Hot Fudge Sundae-dipped fry at a time. Using AI, robotics and emerging tech, we’re digitizing the Golden Arches. Combine that with our unparalleled global scale, and we’re reshaping all areas of the business, industry and every community that is home to a McDonald’s restaurant. We face complex tech challenges every day. But that’s where our diverse and talented teams come in. They’re made up of the best and brightest from all over the globe, and they thrive in the space where feel-good meets fast-paced.  

Check out the McDonald’s  Global Technology Technical Blog to learn how technology and our global team are directly enabling the Accelerating the Arches strategy. 

Job Description

We’re looking for a Director-Tech Lead to lead our Offers and Value Optimization team. You’ll lead a team of Sr. Tech Leads and Engineers focused on enabling McDonald’s to provide personalized and relevant offers and promotions across our digital products and platforms. This consists of the creation of interfaces for our marketing teams to author offers, deals, and promotions that work across all digital and physical channels such as our McDonald’s mobile application, web commerce, Point of Sale, and other marketing channels. It includes the evolution of these tools to incorporate machine learning and generative AI capabilities to optimize the process of offer creation as well as optimizing the value of offers for our customers. This team is responsible for working with Product teams to define and implement the user experience for offers and offer redemption across all channels.

We aspire to create the most engaging digital QSR experiences in the world. This team is integral to enabling McDonald’s marketers to deliver a more personalized and relevant experience on a global scale.  To achieve these outcomes, you’ll collaborate with multiple McDonald’s teams, including other Product teams, Engineering teams, Experience Design, Strategic Insights, Marketing, and Legal.

The ideal candidate for this role:

• Strong background in Software Engineering and/or Solution Architecture
• Has experience with integration of revenue growth management strategies, marketing personalization strategies, and discounts and value strategies into a large eCommerce implementation.
• Has led front-end and back-end software delivery teams in support of multiple product teams.
• Is comfortable balancing competing stakeholder requirements and articulating recommendations that balance business value vs. risk
• Has coached teams on product ways of working, including use of agile, test-n-learn, and product discovery.
• Has a proven record of leading software delivery teams executing engineering best practices such as cloud native design and development, test driven development, containerization, DevOps, and automation.
• Can easily flex across front-end and back-end elements and user types (customer, marketer, legal)

What you’ll do (key responsibilities):

• Strategic Engineering Leadership:  Understand, influence and execute the product domain vision, strategy, and roadmap for Offers and Value optimization, focusing on the most valuable customer and marketer problems to solve, while aligning with and evolving our engineering best practices.
• Team Leadership:  Coach and develop a team of Tech Leads and Engineers, including evangelizing and role modeling product ways of working that empower the team to make data-driven decisions and be accountable for results.  Partner with Product, Experience Design, and the Agile Center of Excellence to steer the combined team. Work closely with your engineering peers to achieve product goals and unblock product teams that need support from other areas.
• Architecture:  Partner with Enterprise and Solution architecture teams to evolve our solutions towards an aligned technology strategy.
• Market Analysis:  Stay up to date with industry tre