Manager of Demand Generation

Who We Are

Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home. 

  

We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction. 

  

Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customer’s trust. 

  

If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us. 

  

Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look. 

Who You Are

We’re looking for a creative, curious, and performance-driven Manager of Demand Generation who can turn insights into bold ideas—and bold ideas into measurable pipeline. In this role, you will concept, launch, and optimize multi-channel campaigns that stand out, generate demand, and help the sales team start more conversations with the right buyers.

 

This role is well-suited for an individual who enjoys blending creativity with data, works with a sense of urgency, embraces experimentation, and uses AI to scale impact. You will own outcomes, influence revenue, and have opportunities to grow as we continue building our demand engine.

What You Will Be Doing?

Build Bold, High-Impact Campaigns

• Develop concepts, hooks, and campaigns across social, email, paid, and web.
• Create compelling short-form and long-form content for multiple channels.
• Collaborate with design partners on visuals, video, and digital experiences.

Own Full-Funnel Demand Generation

• Launch and optimize campaigns that drive awareness, engagement, MQLs, SALs, and opportunities.
• Execute across email, paid media, SEO/SEM, social, and nurture programs.
• Partner with sales and BDR teams to ensure a seamless handoff and strong conversion.

Use Insights to Inform Creativity + Revenue Impact

• Apply intent data, audience signals, market trends, and competitive insights.
• Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline.
• Surface insights and recommend what to scale, pause, or test next.

Use AI to Increase Velocity and Scale

• Leverage AI for ideation, content creation, optimization, and experimentation.
• Test AI-driven variations to improve efficiency and accelerate campaign execution.

Optimize Paid + Organic Channels

• Support and optimize campaigns across LinkedIn, search ads, retargeting, and paid social.
• Maintain cohesive messaging and creative alignment across all channels.
• Continuously experiment to improve CTR, engagement, conversion, and influenced pipeline.

Cross-Functional Collaboration + GTM Alignment

• Partner with brand, product, field marketing, RevOps, and sales teams to translate GTM priorities into impactful campaigns.
• Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting.
• Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes.

What You Will Bring?

Required Qualifications:

• 5+ years of experience in growth marketing, demand generation, or creative marketing.
• 2+ years of experience in a people management role. 
• Strong creative instincts with the ability to translate messages into standout social posts, ads, emails, and landing pages.
• Hands-on experience executing multi-channel campaigns end to end.
• Strong writing skills acr