Senior Brand Expansion Marketing Associate- Starbucks by Nespresso

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Nestlé Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee at and away from home. With brands like Starbucks, Nescafé, Seattle’s Best Coffee and Blue Bottle Coffee, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our flexible, field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Together, we will brew remarkable things!

 

Joining our team as a Senior Brand Expansion Marketing Associate on the CPG Marketing team means you'll get to drive longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology.  Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio, including our iconic Starbucks by Nespresso brand. 

 

Responsibilities and essential job functions could include but are not limited to the following: 

 

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
• Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research.

Business Planning

• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships.
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline.
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock

Brand & Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.

Commercial Excellence

• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
• Develop and manage new product and program handoffs for established business partner