Global Media Lead

Agency :

Havas Media Group Spain

Job Description :

The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

Mission & Responsibilities 

Media Experience best practices 

• Embody the Mx excellence 
• Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content 
• Work closely with data and strategy communities as well as client leadership and specialists’ teams 
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations 
• Contribute to the client satisfaction 
• Ensure optimal Mx delivery  
• Ensure audience planning and data integration from Mx brief to Mx measurement 

Media Experience ownership 

Create optimal Mx, defined as Connection x Context x Content  

• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation 
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists 
• Recommend optimum content and context based on client, brief and strategy 
• Deliver overall experience and articulation of how channels work together 
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams 

Create and present Mx Story to clients 

• Create the Mx guidelines in liaise with relevant internal specialist teams 
• Ensure quality control on plan recommendation against Mx delivery 
• Provide insightful post campaign optimization 

Previous Experience & Industry Background 

• 8+ years professional experience in strategic planning 
• Media, Brand 

 

Qualifications & Languages: 

• Bachelor’s or Master’s degree in Business, Marketing or Advertising 
• Languages: English (Advanced) <