Marketing Data Analyst, Consultant

​​Your Role​

The ​Marketing Technology Strategy & Solutions​ team ​is responsible for strategic vision of the marketing technology stack, proposing and evaluating new technologies, implementing them to power best-in-class digital experiences for our customers, and managing the data that powers them​. The ​Marketing Data Analyst, Consultant​ will report to the ​Sr. Manager, Marketing Technology​. In this role you will ​​enable the delivery of relevant consumer experiences by successfully extracting, transforming, loading, tracking, and reporting data across the end-to-end consumer journey​​. 

​​Your Work

​In this role, you will:​

• ​​Extract, transform, load, track and report on data​  
• Collaborate with marketing managers to define business requirements for data needs/requests using existing data sources​  
• ​​Ensure the quality and accuracy of data files and data load that support the delivery of engagement, retention and acquisition campaigns​  
• Maintain dashboards with key performance metrics in digital marketing and email campaigns
• Analyze results from marketing campaigns, and programs; share findings with management, and team members and recommend actions based on findings  
• Document business processes and improvement initiatives  
• ​​Maintain dashboards with key performance metrics in digital marketing  
• Develop strong relationships and work collaboratively across the marketing organization  
• Consult on digital marketing activities such as email marketing and digital campaigns  
• Server as a subject matter expert to internal teams, including marketing strategy, measurement, and Email Marketing to ensure alignment of our segments with organizational goals
• Consult on segment-building to support experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and tools

​Your Knowledge and Experience​ 

• Requires an MPH, MBA, MS, MA in data analytics, science, social science, public health, health services research, business or related field, or bachelor’s degree with demonstrated equivalent work experience
• Requires at least 7 years of prior relevant experience
• Expert level with SQL and SAS data programming, other data programming skills a plus
• Practical proficiency understanding of data architecture and database structures
• Experience utilizing a variety of data analytics and management tools (e.g. Tableau, Adobe CJA, Looker Studio)
• Skilled at managing deadlines simultaneously working on a variety of tasks, highly organized and able to work independently with minimal supervision
• Strong analytical skills with the ability to understand data and develop insights and recommendations
• Excellent interpersonal and verbal/written communication skills
• Superior analytical and problem-solving skills
• Highly organized, able to juggle multiple priorities, and work independently with minimal supervision
• Solution-oriented, resourceful, and able to take initiative to make things happen and improve processes