Digital Marketing Manager

About the Role

Looking for FUN + PURPOSE in your career and employer? Check out Tosca! We are revolutionizing the supply chain through sustainable solutions that protect perishable goods while serving planet Earth. Our vision is to help realize a future where all one-way packaging is converted to reusable containers.

 

Do you have a burning curiosity to know what does and doesn’t work in digital marketing – and why? We’re looking for a Digital Manager to work across various digital channels, executing, testing, optimizing, and measuring the impact. This is the perfect opportunity for a skilled marketer to directly influence the outcomes of significant campaigns while enjoying the support and guidance of an experienced leadership team.   

Work Schedule

Monday and Friday are work-from-home days. Tuesday through Thursday are in-office days at our Colony Square office in Midtown.

Job Responsibilities:

• Fully own our search engine optimization (SEO) activities in partnership with our SEO agency, including managing our site maps, optimizing pages, and influencing our content strategy. 
• Manage tracking and flowthrough of prospects and customers through Google Tags, tracking links, site forms, HubSpot backend user flows, etc. 
• Analyze & interpret campaign data metrics and suggest solutions for ongoing optimization and A/B tests.
• Make simple WordPress Website changes as needed 
• Build and optimize campaign landing pages with supplied content 
• Develop regular reports and analyses from various sources – websites, email, social media, paid search, and paid media. This includes ad-hoc analytics and reporting requests.
• Derive actionable and strategic insights from multiple data sets to inform the optimization of digital and website functions. 

Qualifications:

• 3-6 years working in digital marketing, B2B preferred 
• Global experience is a plus but not required 
• Reporting & analysis of campaign performance using reporting platforms such as Google Analytics, Google Data Studio/Looker Studio, or Microsoft BI
• HubSpot-certified preferred
• Strong organizational and project management skills – Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Extreme attention to detail.

Why Tosca?

We believe our team members deserve more than just a paycheck. They deserve to work in a fun environment with a supportive team that cares about each other and encourages collaboration at all levels. It’s not just about being a great company, it’s about being great people and serving a higher purpose. Every Tosca employee can be proud of doing their part to reduce food waste.

Our team members are provided with a wide range of programs to help them reach their full potential — personally and professionally. 

 

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