Senior Regional Merchandiser

The Senior Regional Merchandiser is responsible for driving and executing merchandising strategies that deliver consumer right assortments, balance brand building initiatives with volume-driving product, and ultimately support long-term revenue growth in the U.S. market.

This role sits at the center of the regional Go-To-Market (GTM) process—owning product adoption, influencing assortment direction, and partnering closely with Sales, Planning, Marketing, and Product Creation to ensure the region delivers a compelling, profitable, and strategically segmented product offering.

HOW YOU’LL MAKE A DIFFERENCE 

Regional Merchandising Strategy & Execution

• Build market- and consumer-relevant seasonal assortments aligned to brand strategy, leveraging historical performance, trend insights, and financial risk/reward analysis.

• Implement regional merchandising strategies that balance brand heat with high-volume commercial drivers across the marketplace matrix.

• Identify market opportunities and influence future line direction by partnering with Product Creation teams to shape investment priorities that meet regional needs.

• Lead End-in-Mind assortment planning, including channel segmentation, retail floor capacity, delivery flow, storytelling, and product strategy.

Go-To-Market Leadership

• Own the product handover to Sales, ensuring teams are equipped with clear product stories, innovation highlights, and seasonal Brand priorities.

• Manage the full seasonal adoption process—from concept through sales meeting—ensuring financial targets, SKU productivity, and style count goals are met.

• Maintain accuracy and integrity of all merchandising systems and data, including adoption, pricing, forecasting, and catalog readiness.

Cross-Functional Partnership

• Build strong relationships with channel leaders to define and implement segmentation strategies that maximize revenue and profitability.

• Partner with Sales, Planning, and Marketing to develop seasonal and long-term growth strategies supported by business planning.

• Collaborate with Sales and Strategic Response Team to ensure SMUs are efficient, profitable, and aligned with the regional vision.

• Work with Sales to develop competitive and aligned seasonal pricing strategies.

Business Performance & Optimization

• Improve forecast accuracy, SKU efficiency, and overall product productivity each season.

• Use market insights, consumer data, and sales performance to influence product mix and ensure coverage of key price points.

• Manage sample ordering and sample room organization to ensure easy access and visibility for cross-functional teams.

Team Enablement & Communication

• Educate the sales force on product innovation, technologies, brand initiatives, assortments, and marketing support.

• Communicate clearly and effectively across small and large groups, ensuring alignment and clarity throughout the GTM cycle.

• Bring a positive, collaborative, and solutions-oriented mindset to daily work.

YOU ARE 

• A clear, confident communicator who can influence across functions and levels.

• A strategic thinker who thrives in detail-oriented execution.

• Skilled in persuasion, storytelling, and presenting complex ideas simply.

• Analytical, curious, and comfortable solving ambiguous problems.

YOU HAVE 

• 5+ years of merchandising experience in sportswear, outdoor, or specialty retail categories.

• Strong business and product management skills with demonstrated financial acumen.

• Deep understanding of the consumer, retail landscape, and competitive marketplace.

• Proficiency in MS Word, Excel, PowerPoint, and Adobe Creative Suite (PC or Mac).

• Bachelor’s degree in Business or related field, or equivalent experience in Merchandising or Sales.

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, o