Manager or Senior Manager, Brand Marketing - Men's

#KeepGrowing with Nutrafol

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As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is seeking a Manager or Senior Brand Marketing Manager works with cross functional team members to develop, deliver and optimize branded consumer communications and campaign the Nutrafol Men’s brand. *We are open to both levels and compensation will vary depending on level. 

A successful Brand Marketing Manager is consumer-centric and is able to marry brand excellence with performance requirements, while balancing business priorities. This role will serve as the Nutrafol Men’s brand expert within the organization and report into the Director of Brand Marketing. They will work extremely closely with all departments within marketing. 

Responsibilities:

• Work the Director of Brand marketing to develop and maintain Men’s marketing calendar. Translating the brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences
• Responsible for understanding and reaching Men’s business goals and KPIs by continually aligning and updating Men’s marketing strategies and calendar to deliver on both brand and business priorities
• Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon, retail)
• Lead campaign development and go-to-market execution for our brand marketing efforts (brand, product launches, etc). Partner with internal creative services team, external agencies, social, PR and partnership teams on aligning and implementing strategy, campaign concepting, production, trafficking and optimization 
• Responsible for understanding and quantifying impact of Men’s brand marketing initiatives through brand measurement, sales and retention goals 
• Have a deep understanding of the Men’s customer and act as the internal advocate for aligning our brand with customer needs 

Requirements:

• 3-7 years of experience in brand marketing 
• Experience working at eCommerce driven brands and/or agencies; DTC and wellness experience is a plus
• Strong strategic and analytical skills
• Love of all things brand and high attention to detail
• Strong organizational and project management skills with ability to multitask
• Exceptional communication skills, both verbal and written
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs

 

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.Salary Range:$105,000—$135,000 USD

Perks & Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs