Field Marketer

About Sprig

Sprig is building the AI native successor to legacy survey tools such as Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and helps teams deliver exceptional customer experiences in real time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. Now we are scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you are energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we would love to meet you.

About the Role

We’re hiring a NYC-based Field Marketer to lead regional marketing campaigns across major East Coast cities, with a focus on New York City. You will own high-impact, high-touch events and partner closely with our Sales and BDR teams to fuel pipeline through thoughtful outbound support, VIP experiences, and localized brand presence. This role is critical to deepening our relationships with enterprise buyers and elevating Sprig in key markets.

This role is based in New York City with at least three days per week in the office and regular travel across the East Coast including Boston, DC, and Philadelphia.

Your Impact

• Plan and execute end-to-end Sprig-hosted and sponsored events ranging from conferences, networking mixers, and Michelin-level dinners.

• Build targeted invite lists and deliver engaging experiences that resonate with Director+ user research leaders

• Partner with the Sales team, BDRs, and SF Events Manager to design and support outbound programs, including regional gifting and custom follow-ups

• Own vendor management, venue coordination, creative execution, and post-event reporting

• Measure and optimize event ROI, engagement, and impact on pipeline

• Act as the eyes and ears of the brand in the field, bringing market insights and customer energy back to the team

Your Strengths

• 3+ years of field or regional marketing experience at a high-growth B2B SaaS company

• Proven ability to support enterprise sales teams through localized pipeline-driving initiatives

• Deep familiarity with targeting and engaging research and product decision-makers

• Skilled in event logistics, vendor negotiations, and managing timelines with precision

• Data-driven mindset with strong ownership over outcomes and experience quality

• Comfortable with Salesforce, HubSpot, Sendoso, and other marketing/event tools

• Positive, collaborative energy and a bias toward action

Benefits & Perks

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefit

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch in office daily

• Company-Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as one of the top 50 best places to work in the US, and one of the top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products customers love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $130,000 - $150,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or t