Manager, Social Content Creation

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

amika is seeking a dynamic and creative Manager, Social Content Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands-on content creation with creative collaboration and emerging platform fluency. You’ll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye—someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly.

salary: $85,000 - $100,000 DEO + bonus

location: hybrid (must be based in New York + have the right to work in the US)

what you'll do:

Content Creation & Execution

• Pitch content ideas that ladder up to brand goals of reach, engagement, community building, and storytelling.
• Produce and publish multiple high-quality pieces of content daily, including video, photo, behind-the-scenes, graphics, and creator-style pieces.
• Act as talent for face-forward content as needed; create faceless content when appropriate.
• Edit videos and graphics using mobile tools, scrappy DIY setups, and brand assets/UGC.
• Partner with Social Art Director and use brand guidelines to create social-ready assets such as Instagram Stories, Reels covers, and simple graphics.
• Analyze performance, spot trends, and evolve content based on learnings and insights.

Shoot Production & Creative Operations (Expanded Area)

• Support the team in planning and producing shoots, including pre-production tasks such as:
• • shot lists
  • location/prop needs
  • creator or talent coordination
  • managing timelines + logistics
• Be on set during content shoots to assist with capturing footage, support creative direction, and help maintain shoot flow.
• Organize and catalog content assets to ensure smooth handoff to internal teams.

Cross-Functional Collaboration

• Partner closely with Social, Community, Creative, Brand, and Education to ensure content aligns with strategic priorities.
• Participate in brainstorms and help bring brand campaigns to life through social-first storytelling.
• Offer community-informed insights to guide content development.

must haves: 

•       3–5+ years experience creating social content for a brand, creator platform, or agency (beauty preferred)

•       Strong experience producing video-first, creator-native content

•       Strong aesthetic eye and visual instincts (beauty storytelling required)

•       Expert mobile editor; comfortable on or off camera

•       Deep fluency in TikTok, IG, creator culture, and emerging platforms

•       Collaborative, organized, proactive, and creative problem-solver

•       Based in NY and available for in-person shoots

ready to apply?