Liquidity Pricing and Funds Management

Introduction

Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.  Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Overview

We are seeking a strategic and results-driven Liquidity Pricing and Funds Management to support key deposit management functions within our Treasury team and across the institution. This role will be critical in managing our internal liquidity valuation, driving cost efficient deposit growth strategies, working directly with existing and prospecting new deposit clients, and ensuring effective collaboration across the organization to meet the bank’s funding and profitability objectives. Reporting to the SVP, Head of Liquidity Pricing and Funds Management, the VP will coordinate liquidity pricing strategy, deposit product innovation, and relationship management.

Responsibilities

Internal Liquidity Valuation:

• Support the SVP in the development, implementation, and optimization of the bank’s liquidity valuation methodologies to ensure marginal deposit acquisition is appropriate and total relationship value is effectively measured.
• Provide analytical insights into the cost of funding and deposit behaviors, supporting decision-making at senior levels.
• Ensure alignment of FTP frameworks with regulatory requirements, balance sheet strategies, and profitability goals.

 

Facilitate Bank-Wide Coordination of Deposit-Only Relationships:

• Serve as the central point of coordination for managing deposit-only relationships across business lines.
• Establish frameworks to identify, track, and analyze deposit-only clients to enhance cross-functional understanding and engagement.

 

Support of Treasury Deposit Relationships:

• Assist in the management of Treasury deposit relationships, ensuring a balance of growth, stability, and profitability.
• Partner with Relationship Managers (RMs) and other stakeholders to optimize deposit portfolios across corporate, commercial, and retail segments.

 

Prospecting Large Depository Relationships:

• Actively prospect and acquire large depository clients, both directly and in coordination with Relationship Managers.
• Lead efforts to deepen existing deposit relationships through innovative solutions and superior client experience.

 

Deposit Product Development:

• Work with Team Leads and Relationship Managers to identify effective strategies to increase our liquidity while reducing our cost of funds.
• Collaborate with product, marketing, and technology teams to drive innovation and enhance product offerings.
• Identify any shortcomings in our existing product offering strategies and work with front line to enhance our approach.
• Develop and refine deposit products to address evolving customer needs, balance sheet condition, and competitive pressures.

 

Front Line Outreach and Education:

• Educate and engage front-line staff on deposit pricing strategies, liquidity concepts, and Treasury’s role in supporting bank-wide objectives.
• Deliver tailored training programs to build front-line expertise in identifying and managing deposit opportunities.

 

Pricing Committee Support:

• Monitor market trends, competitive positioning, and deposit pricing effectiveness.
• Set agenda, prepare materials, pre-socialize key topics, and track follow up actions discussed at Pricing Committee

 

 

Reports to:

SVP, Treasury Liquidity Pricing and Funds Management

Qualifications

Education and Experience

• Bachelor’s degree in Finance, Economics, Business Administration, or a related field (MBA, advanced degree or CFA preferred).
• 10+ years of experience in Treasury, Finance, or related areas within the banking industry.
• Strong expertise in ALM, liquidity manageme