Programmatic Sales Director
OutsideAbout the role
ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
This is a very exciting and highly innovative time here at Outside.
OUR TRUE NORTH:
Outside, Inc, the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. Day after day, story after story, Outside, Inc proves that a hike, a climb, a run, a ride, a day skiing, or a yoga practice can change lives—and change the world.
This role will focus primarily on continued development of the US Programmatic market. You will work and build off of the foundation set by our current programmatic team to scale its strategy and approach across sales, marketing, ad ops and data.
We are looking for a passionate and experienced programmatic sales specialist. You’ll be required to handle programmatic demand partners such as client in-house teams and agencies. You’ll liaise with sales and ad operations to ensure campaigns are set up for growth and success. This role will report into the EVP of Sales.
We’ll Trust You To:
- Achieve revenue goals on a quarterly basis and manage a pipeline across a set list of category-based account verticals.
- Be self-motivated to prospect through researching and analyzing data points, and translate these opportunities to closed business
- Prepare and conduct sales presentations to key clients at all levels
- Be motivated, resourceful, tenacious, persuasive, and compelling
- Have a team-oriented mindset and work in tandem with US sales reps to consult and support programmatic growth within their practice, by identifying advertisers in their lists and generating new business, while growing existing partnerships
- Identify what buyers and advertisers are bidding on Bloomberg inventory, and move them up the value chain and into upper funnel tactics (PMP & PG)
- Work with Head of Programmatic US Sales to ensure programmatic is evangelized across the org and that the direct sales team feels enabled to continue to sell programmatic
- Offer white glove customer service by working closely with account management to maximize campaign performance, spend, and renewal business
Basic Qualifications:
- Strong quantitative and analytical skills, with an understanding of industry trends with regards to agency trading desks & programmatic media buying strategies
- An ability to sell at all levels with a proven track-record of exceeding goals
- Exceptional written and verbal communication, negotiation, problem-solving and time management skills with the ability to set priorities and meet deadlines when managing multiple relationships
- Be able to multitask and work closely with cross-functional teams across the organization (pricing, sales, operations, campaign managers)
- A client-service and collaborative oriented mentality with a tremendous desire to drive revenue growth
- Demonstrated relationship-building skills that extend to internal programmatic team members in pre and post-sales
- Thorough understanding of programmatic channels and ecosystem at the agency and brand level, as well as SSPs and DSPs
- Self-starting, proactive, and speedy (as the programmatic business is highly transactional)
- Strong background in video, audience and data ecosystem, ad-server logistics, auction-dynamics
- 8+ years’ experience in the digital media sales space with a track record of strong performance
- Previous experience in programmatic, data, DSPs, SSPs, or DMPs
- Experience driving results and growth in line with company objectives and goals
- Shown success launching large-scale, programmatic campaigns
We are unable to sponsor or transfer a VISA for this position
New York Jobs: Employees can expect to be paid a salary between $100,000 to $150,000. Additional compensation may include a bonus or commission. Other benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and many more. The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for this role, and may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors
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