Marketing Executive (Nursery Group)

Department: Marketing Executive

Employment Type: Full Time

Location: Head Office

Compensation: £30,000 - £34,000 / month

Description

Marketing Executive (Nursery Group)

Head Office with occasional nursery visits

Monday - Thursday 9am - 5pm/ Friday - 9am - 4pm

£30k - £34k per annum (Depending on Experience)

Overview

The Local Marketing Executive plays a pivotal role in growing our nursery group by driving local marketing efforts. You will work alongside a talented marketing team, helping nurseries thrive by generating enquiries, supporting growth, attracting top talent, and building strong local reputation. 

Reporting to the Head of Marketing, you will be the key contact for nursery managers, ensuring all marketing activity is consistent, creative, and effective across our group-owned nurseries. This role requires creativity, excellent communication skills, and the ability to work independently, with regular travel to nurseries required. 

Key Responsibilities

Marketing Strategy & Execution

• Act as the main marketing contact for our nurseries, providing ideas, support, and guidance.
• Work closely with nursery managers to understand their local needs and deliver tailored strategies to drive enquiries and occupancy.
•  Develop and execute launch marketing plans for new nurseries, from build phase to grand opening
• Own the local marketing roadmap, tracking activity and providing regular impact updates to the wider team.
• Monitor competitor marketing activity to ensure our brand stays ahead.

Campaign & Content Management

• Create engaging, high-quality content for social media, ensuring posts connect with families and reflect local community values
• Proactively grow and manage online reviews (Google and daynurseries.co.uk), supporting managers to encourage positive parent feedback.
• Provide training and support to nursery teams to help them manage their own social channels effectively.
• Work with the design team to bring creative campaigns to life.
• Manage nursery website content and updates, keeping information accurate, engaging, and optimised.
• Coordinate photography, video, and virtual tours to showcase nurseries at their best.

Events & Brand Engagement

• Plan, support, and attend nursery launch events, open days, and local community activities
• Assist with wider company events such as conferences, exhibitions, and charity initiatives.
• Act as a brand champion, ensuring all local communications align with brand guidelines.
• Support internal communications to strengthen staff engagement across nurseries.

Data-Driven Decision Making

• Track and analyse marketing performance, providing reports and recommendations for improvement.
• Deliver quarterly summaries of local marketing activity, highlighting trends, successes, and opportunities.
• Support the management of the nursery group marketing budget, ensuring effective use of spend.

Collaboration & Support

• Be a key point of contact between nursery managers and the central marketing team.
•  Manage and respond to local marketing requests, coordinating with external agencies when required.
• Collaborate with the wider marketing team on group-wide projects designed to drive enquiries.

Skills, Knowledge and Expertise

Essential Skills

• Experience in a marketing or communications role, ideally across multiple locations or sites.
• Strong knowledge and interest in social media platforms (Facebook, Instagram, LinkedIn).
• Strong working knowledge of Meta Ads Manager, including planning, launching and optimising paid campaigns to reach local audiences and drive enquiries.
• Confident in creating engaging content using platforms such as Canva, with a good understanding of what resonates with local audiences.
• Excellent people skills, with the confidence to build trusted relationships with nursery managers and collaborate effectively across teams.
• Comfortable taking ownership of marketing initiatives, providing clear guidance and ensuring activity is delivered to a high standard across multiple sites.
• Highly organised, proactive, and able to work independently on multiple projects.
• Strong copywriting, proofreading, and attention to detail.
• Willingness to travel regularly to nurseries.

Benefits

•  Length