Supervisor, Digital Investment
Publicis GroupeAbout the role
Company Description
About Starcom:
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
Job Description
The Media Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives.
Responsibilities:
- Oversee and manage day-to-day responsibilities of junior staff in campaign management tasks
- Lead client communications and meetings. Supervisor will be one of the main points of contact for all client interaction
- Oversee and drive vision for tactical media plan recommendations
- Ensure strategic vision set upfront is delivered upon and comes to life in the tactical recommendations
- Responsible for the oversight, authorship and presentation of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
- Supervise, direct and review the development and implementation of specified media plans by planners & assistants
- Oversee and drive vision of weekly performance insights and optimization recommendations
- Perform in-depth performance analysis activities including analyzing site performance by targeting, creative, and tactic particular to client needs
- Ensure campaign planning & execution timelines are on track and key deliverables dates are met
- Ability to identify potential “at-risk” deliverables in timeline and proactively development contingency plans and/or manage client expectations accordingly
- Build, maintain and grow client relationships and client business
- Demonstrate creative/strategic problem solving and intervention when necessary
- Ensure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc
- Help set negotiation strategies, and manage current/new partnership deals, creating efficiencies wherever possible
- Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
- Lead client presentations and media meetings and providing timely insight into weekly media results
- Provide and/or guide strategic input for all plans internally and externally
- Build and maintain relationships with media publishers and internal agency counterparts
- Maintain a knowledge of all ad serving platforms and verification platforms: DCM, Innovid, IAS
- Motivate, develop, train and help to evaluate team members
- Knowledge-sharing with all team members for best practices
- Continuously search for opportunities to be positive and to share the positive side to every situation
- Accurate and timely reporting of billable and non-billable time for self and direct reports
Qualifications
Qualifications
- A minimum of 3-4 years of online media planning and negotiating experience in an interactive agency
- Bachelor’s Degree in advertising, marketing or related program a plus
- Excellent presentation, negotiation, and communication skills
- A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
- Strong mathematic and analytical skills
- Strong project management, prioritization, and delegation skillset
- Proficiency in Microsoft Excel and PowerPoint
- Deep understanding of digital trafficking process and manage team to ensure they are executing trafficking deliverable effectively and efficiently. Ability to jump in and help team troubleshoot when issues arrise
- The ability to multi-task on numerous projects, balancing priorities and delegate tasks accordingly
- Experience analyzing complex data, market research, and formulating actionable plans
- Effective time management and organizati
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