Analyst/Senior Analyst, Marketing - Email

Location: DFW Headquarters Building 8 (DFW-SV08)   
Additional Locations: None
Requisition ID: 70639 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• ​This job is a member of the Customer Relationship Management (CRM) Strategy Team within the Global Engagement Division.
• ​Responsible for the effective delivery and optimization of trigger-based emails and CRM automation initiatives to support efforts to modernize the CRM program

What you'll do

• ​Serves as the Subject Matter Expert (SME) for all trigger-based email and automation programs and campaigns
• Monitors ongoing trigger/automation activity and makes optimization recommendations based on performance
• Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations
• Manages and executes the process of design and delivery of email marketing projects for CRM, loyalty and other business needs as needed
• Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs
• Collaborates with internal and external partners, including Integrated Marketing, Loyalty Marketing, Corporate Communications, Email Service Provider and IT
• Completes adhoc projects and reporting as assigned

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• ​Bachelor's degree or equivalent experience/training
• 2 years of CRM experience or related experience
• Experience building and deploying emails including but not limited to HTML design/coding, audience segmentation, campaign set up  
• Experience with an ESP (Email Service Provider) platform

 

Preferred Qualifications- Education & Prior Job Experience

• ​Experience in developing and implementing new customer journey emails

 

Skills, Licenses & Certifications

• ​Proficient in Adobe Creative Suite (especially Dreamweaver)
• Strong analytical mindset with a drive toward actionable insights
• Strong attention to detail and accuracy
• Strong organizational, problem-solving and project management skills
• Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment
• Proficient with Microsoft Office tools (Word, Excel, PowerPoint, Outlook)
• Self-motivated with a strong work ethic
• Ability to work independently or in a team environment
• Ability to appropriately interact with diverse teams (internal and external), across multiple management levels  
• Knowledge and understanding of databases and related technology query tools such as Access or SQL

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfact