Senior Growth Marketing Manager

We’re changing the way people connect to social care. 
Findhelp launched over 10 years ago in Austin, TX and has helped millions of people. We make it easy to find food, health, housing, and employment programs in seconds at findhelp.org. 
As a certified B Corp, we are driven to do good, we’re powered by tech, and looking for passionate people to join our team. Our mission is to connect all people in need and the programs that serve them (with dignity and ease).If our mission resonates with you, we’d love for you to keep reading.
We are looking for a talented Sr. Growth Marketing Manager to take the lead with our growth marketing strategies. As a founding member of the new growth team at findhelp, you will play an integral role in laying the growth strategy and foundation for the company. This is an ideal role for you if you enjoy transitioning between strategy and execution and are excited about building a high performing team in a fast paced environment.In this role, you will be responsible for our growth marketing, Account Based Marketing, Partner Marketing, marketing automation, online demand generation strategy and execution. This includes ownership of paid media, SEO, email marketing, affiliate marketing, funnel optimization, content marketing and more.Internally, you will work with the Product Marketing, Sales, Customer Success and Operations teams and externally with our agencies, to generate B2B demand and to ultimately drive findhelp’s growth. If you’re interested in running experiments across the funnel, improving conversion rate, generating innovative ideas to increase revenue, and working cross-department to collaborate on new initiatives – we’d like to meet you.

Responsibilities and Duties:

• Work with cross-functional teams (Product & Sales) to establish growth strategies to support revenue goals
• Develop a cohesive sales funnel strategy across channels to deliver revenue goals, and drive efficient CAC without sacrificing brand or long-term growth as well as define and execute marketing automation strategies, targeting different personas and different stages in the sales funnel
• Build monthly, quarterly and annual marketing plans in line with budget and revenue growth goals
• Base plans on historical learnings, current trends, and/or clear testing goals and KPIs
• Create, manage and  experiment with new user acquisition campaigns
• Develop a long-term account based marketing strategy partnering with sales and rev ops to improve the quality and level of personalization, as well as the overall scale of our outbound prospecting activities, focusing on top tier enterprise accounts
• Conceive and execute on a wide range of content to drive education and engagement. Partner closely with sales and marketing to develop, measure, and iterate on messages and content that are optimized towards creating new opportunities for sales. Develop content with SEO in mind and owning distribution, measurement and optimization.
• Manage SEO
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation
• Build, optimize, and scale our inbound channel, by creating compelling online experiences using website landing page optimization, content, lead form optimization, qualification processes, etc.
• Lead development of sales enablement materials for conferences, webinars and client meetings
• Analyze data to monitor revenue performance and uncover areas for improvement. Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
• Manage monthly budget and targets through bottoms-up forecasting & drive re-allocations/optimizations to deliver revenue & acquisition goals
• Monitor & capitalize on emerging channels and trends where appropriate
• Build the performance marketing team over time and manage performance marketing agencies and partners

Qualifications:

• 10+ years progressive experience in B2B demand generation and growth marketing
• Progressive responsibility in driving meaningful YOY revenue growth through performance marketing
• Strong track record of driving new revenue and accelerating pipeline
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
• Highly analytical: able to distill and communicate insights from complex sets of information and able to drive a test-and-learn roadmap to unlock channel efficiency & effectiveness over time
• Strategic thinker who can flex between long-term planning and reactive, day-to-day optimizations
• Collaborative & influential: able