Associate Director, Donor Base Support

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Associate Director, Donor (Customer) Base Support

The preferred location for this position is either our Corporate office in Research Triangle Park, NC or another location on the East Coast

Delivers an intentional, cultivated donor base to drive collections for Biomat USA.  Partners with senior leadership across Biomat USA to deliver efficient growth through this plasma donor base.  Leads team to recruit new plasma donors strategically to find those with the potential to be long-term and frequent, and to recruit them based on their donor segment/profile.  Leads team to understand our current donor center markets and identify adjacent markets to recruit new donor profiles.  Leads team to research and identify new markets for our donor centers to reach donors in segments that are long-term and frequent.  Leads team to build and maintain our Biomat USA brand across 200+ centers, corporate offices, manufacturing operations, and everywhere the brand resides digitally.  Team reporting to the director will manage brand adherence, targeted donor recruitment and digital communication, and donor base intelligence to understand markets.  Partners with donor experience team to ensure alignment with donor engagement programs once a donor is recruited and with the field execution team to ensure that recruitment programs are localized and effective in each region / center.  This role would have an organization of four (three direct reports, one report to direct report)                                                         

Primary Responsibilities:

• Directs and manages team to develop strategic donor base management tools including market awareness, demographics, donor base segmentation, advertising and promotion and educational tools to move plasma donors through the Plasma Journey from awareness of plasma to joining our family.  The Plasma Journey is Biomat USA's foundational, long-term strategy to drive collection growth.                     
• Ensures the development of effective donor base strategy by providing analytical and strategic leadership to deep understanding of our current markets and new market potential, ensuring that we recruit 1.4 million new donors (current estimated demand, subject to change to meet volume) in the next five years. Provides clarification of donor base strategy and ensure others' buy-in and understanding. Recommends programs to deliver required recruitment metrics.
• Leads team in unified approach for all Biomat USA centers (250+) to brand adherence as Biomat USA and part of Grifols.
• Supports field execution team and Business Units to achieve on or above budget performance of new donor metrics and related donor frequency and retention statistics in the field.
• Directs team to leverage actionable, real-time statistic and demographics on plasma donor behavior, experience, and engagement.  Through this, drives action through regular customer (donor) feedback and continuous improvement of donor base experience and programming   
• Ensures alignment of all efforts with the broader strategic direction of Biomat USA.
• Directs the development and delivery of digital recruitment strategies directly into the donor base across Biomat USA's growing communication platforms.  Partners across the team to deliver donors seamlessly into our CRM engagement program which will launch in 2019 and communicate with all 600,000+ donors on a real-time, personalized basis.        <