Description

• This employer will not sponsor applicants for the following work visas: F-1 student, H-1B worker, O-1 worker, TN worker, E-3 worker. Applicants must be currently authorized to work in the United States on a full-time basis.

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• Job DescriptionThe Huntington Salesforce Center of Excellence (COE) is seeking a Salesforce Marketing Cloud (SFMC) Product Manager to oversee our large-scale SFMC implementation, which delivers over 800 million emails annually and is expanding SMS capabilities. This is a high-impact role where email and SMS communications are mission-critical for customer engagement, requiring strong oversight of priority messaging, compliance, tracking, and platform scalability. This role will drive platform strategy, governance, and best practices, ensuring high-priority messages are delivered reliably and at scale. The ideal candidate will bridge marketing, business, and technology teams, optimizing Journey Builder, Automation Studio, and data security while ensuring compliance with CAN-SPAM, GDPR, and TCPA. They will also focus on AI-driven personalization, deliverability strategies, and platform governance to maximize customer engagement.

• Key Responsibilities

• Platform Management & Strategy
• o Own and drive Huntington’s Salesforce Marketing Cloud product roadmap, ensuring alignment with business and marketing goals as well as Salesforce’s platform releases.
• o Define and implement governance policies, including contact management, archiving, Shield policies, and regulatory compliance.
• o Establish and refine processes for high-priority message handling, ensuring critical communications are properly tracked and delivered.
• o Review high-volume email and SMS campaigns, ensuring reliability, governance, and compliance with best practices.
• · Stakeholder & Business Engagement
• o Act as the primary liaison between marketing, business teams, and technical teams to ensure seamless integration and execution of marketing automation strategies
• o Collaborate with stakeholders to identify business requirements and translate them into technical solutions within SFMC.
• o Provide strategic recommendations on platform enhancements, automation opportunities, and data-driven marketing improvements.
• · Technical Expertise & Best Practices
• o Lead and drive best practices for platform scalability, deliverability, and compliance.
• o Ensure optimal use of Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS), and Einstein AI capabilities.
• o Oversee data management strategies, including segmentation, personalization, and performance optimization.
• o Partner with IT and security teams to manage system integrations, API connections, and data governance policies.
• · Operational Excellence & Governance
• o Establish governance frameworks for email/SMS volumes, segmentation, and priority messaging treatment.
• o Develop tracking mechanisms for deliverability, engagement analytics, and performance monitoring.
• o Ensure compliance with CAN-SPAM, GDPR, CCPA, TCPA, and other relevant regulations.
• o Define and implement processes for archiving, Shield data protection, and contact lifecycle management.

• Basic Qualifications
• 5+ years of experience with Salesforce Marketing Cloud, including administration, journey building, and campaign execution.
• Hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS), and AMPscript/SQL scripting.
• Understanding of Salesforce CRM, API integrations, and data architecture.

• Preferred Qualifications

• · Salesforce Marketing Cloud Consultant or Email Specialist certification.
• · Experience implementing Marketing Cloud Intelligence (Datorama), Einstein AI, and/or Interaction Studio.
• · Strong knowledge of email deliverability best practices, compliance regulations, and governance frameworks.
• · Background in marketing automation, customer segmentation, and lifecycle marketing.
• · Experience in high-volume email and SMS marketing, preferably at enterprise scale.
• Ability to work with business stakeholders and technical teams to drive platform improvements and adoption