Marketing Operations Manager

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

We are hiring a Marketing Operations Manager!

The Marketing Operations Manager will be the backbone of our marketing infrastructure for Sensus's electric, gas and water divisions—driving efficiency, scalability, and data-driven decision-making across campaigns and platforms. This role is ideal for a strategic thinker with a passion for technology, analytics, and process optimization who thrives in a fast-paced, collaborative environment.

Responsibilities:

Marketing Technology & Infrastructure 

• Own and optimize marketing tools, including Salesforce, Marketo, and content/file management platforms. 

• Drive governance and scalability of marketing systems to ensure efficiency and best-in-class performance. 

• Partner with IT, the web team and Sales Operations to ensure seamless integration and data flow across platforms. 

• Lead change management efforts to maximize adoption and ROI of marketing technology. 

Lead Generation & Management 

• Design and manage end-to-end lead generation workflows, including campaign setup, lead scoring, and routing. 

• Build and optimize nurture/drip campaigns in Marketo, leveraging A/B testing and best practices for continuous improvement. 

• Collaborate with sales and marketing teams to refine lead attribution and qualification criteria, improving conversion rates. 

• Develop reporting frameworks to track lead performance and identify opportunities for optimization. 

Data & Analytics 

• Source, structure, and maintain marketing data to support campaign performance, customer segmentation, and strategic decision-making. 

• Oversee data hygiene initiatives, including cleaning customer lists, Marketo database maintenance, and addressing redundancy issues. 

• Work with business segment leads to track campaign schedules and ensure alignment across divisions. 

• Develop and manage dashboards that provide actionable insights for stakeholders. 

Reporting & ROI Measurement 

• Build and maintain marketing performance dashboards, including tagging frameworks, attribution models, and ROI tracking. 

• Deliver regular reporting to stakeholders, highlighting trends, gaps, and opportunities for improvement. 

• Support quarterly business reviews and strategic planning with data-driven insights. 

Cross-Functional Alignment 

• Act as a connector between marketing, sales, product, and executive teams to ensure consistent processes and shared learnings. 

• Navigate organizational dynamics to drive consensus and alignment across divisions. 

• Lead change management efforts related to marketing operations and t