Business Development Representative

Our client provides the leading marina management platform trusted by entertainment attractions and venues across North America. As a Business Development Representative (BDR), you will be the engine of our client's outbound growth — identifying, engaging, and qualifying prospective customers who can benefit from our client's technology.

This is a high-impact, individual contributor role for a driven sales professional who thrives in a fast-paced environment, loves the challenge of cold outreach, and wants to be part of a company that is transforming the marina and waterfront entertainment industry.

What You’ll Do

Outbound Prospecting & Pipeline Generation

• Build and execute targeted outbound sequences via LinkedIn, email, and cold calling to engage marina operators, entertainment venues, and waterfront attractions.

• Develop personalized, AI-assisted messaging that speaks directly to each prospect’s pain points and use cases.
• Own and consistently grow a self-sourced pipeline of qualified opportunities.

Lead Qualification & Demo Booking

• Conduct discovery conversations to qualify prospects against Ideal Customer Profile (ICP) criteria.
• Book high-quality product demos for Account Executives and ensure smooth handoffs with context and notes.
• Maintain urgency and follow-up discipline to move leads through the top of the funnel efficiently.

AI-Powered Sales Workflows

• Leverage AI tools for account research, lead enrichment, prospect prioritization, and message sequencing.
• Continuously test and refine outreach strategies using data-driven insights from your toolstack.
• Stay current on AI-driven sales tools and bring new ideas to the team that improve efficiency and conversion.

CRM & Operational Hygiene

• Maintain meticulous CRM records including activity logging, contact data, and pipeline status.
• Contribute to clean, accurate reporting so the team can make smart decisions on territory, messaging, and targeting.

Cross-Functional Collaboration

• Partner closely with Customer Success and Leadership to share field insights that shape positioning, pricing, and product feedback.
• Contribute to playbook improvements based on what you’re hearing from prospects in the market.

How success is measured:

Your performance will be evaluated against the following key metrics:

• Meetings Booked - Consistent volume of high-quality demos scheduled per month
• Qualified Opportunities Created - Opportunities that meet ICP criteria and advance to pipeline
• Pipeline Generated ($) - Dollar value of self-sourced pipeline attributed to BDR activity
• Outreach Activity - Sequences started, calls made, LinkedIn touches per week
• CRM Hygiene Score - Accuracy and completeness of contact and activity records

Requirements

What You Bring:

Required

• 1–3 years of outbound B2B sales or BDR/SDR experience, ideally in SaaS or technology.
• Proven track record of meeting or exceeding quota in a metrics-driven sales environment.
• Strong written and verbal communication skills — you know how to craft messaging that gets replies.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, or equivalent) and sales engagement tools.
• Comfortable using AI tools for research, personalization, and outreach automation.
• High accountability, self-motivation, and an ability to manage your own pipeline and time.

Nice to Have

• Experience selling into hospitality, marine, attractions, or venue management sectors.
• Familiarity with marina management, ticketing, or booking software.
• Background working at an early-stage or growth-stage SaaS company.

Benefits

Why our client

• Be part of a purpose-built platform that is the market leader in marina and waterfront management software.
• Work in a collaborative, high-trust environment where your contributions directly impact company growth.
• Competitive base salary, uncapped commission structure, and clear career pathing into AE or management roles.
• Access to modern AI-powered sales tools that make your job smarter, not just harder.
• Supportive leadership team with deep domain expertise and a genuine commitment to your development.