Sr. Performance Media Manager

Overview

Job Title: Sr. Manager, Performance Media

Location: Tustin, CA or Remote only if local to headcouters in Tustin, CA.

 

Pay: up to $140K/yr + Full Time Benefits.

 

Summary: The Senior Manager, Performance Media is responsible for owning and growing a performance-driven acquisition channel, with a primary focus on lead generation through external partners. This role is accountable for scaling volume efficiently, managing high-spend budgets, and optimizing performance against CAC, ROAS, and payback objectives. Success in this role requires a strong performance mindset, partner management expertise, and the ability to translate insights into scalable growth.

 

Responsibilities

Essential Duties and Responsibilities: 

• Lead planning, execution, and optimization of performance-driven acquisition programs across partner-led channels.
• Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, and payback objectives.
• Own and grow the assigned acquisition channel, with full responsibility for performance management across external partners, including pacing, quality, volume, and return metrics.
• Identify, onboard, and scale new acquisition partners while strengthening and expanding existing partner relationships to drive incremental growth.
• Leverage email-based acquisition as part of the broader channel strategy, with accountability for lead volume, efficiency, and downstream performance.
• Plan, execute, and evaluate structured experiments to improve lead quality, conversion efficiency, and overall channel performance.
• Own forecasting, budget pacing, and performance reporting for high-spend acquisition programs, ensuring efficient deployment of budget against performance targets.
• Partner with internal teams to develop and optimize landing experiences and acquisition funnels.
• Monitor end-to-end performance from lead intake through downstream outcomes, identifying trends and optimization opportunities.
• Provide strategic guidance on scaling, optimizing, or sunsetting partners and programs based on performance insights.
• Serve as the primary point of contact for agency and vendor partners, driving accountability, transparency

Qualifications

• Minimum 7 years of experience in performance-driven digital acquisition, with a strong emphasis on partner-led growth and lead generation.
• Proven experience managing and scaling high-spend, performance-driven acquisition budgets with accountability to CAC, ROAS, and payback metrics.
• Demonstrated success sourcing, onboarding, managing, and growing external acquisition partners.
• Strong understanding of performance economics, attribution, and end-to-end funnel optimization.
• Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency.
• Experience in setting up and working with CRO platforms (Optimizely, Google Experiment, VWO).
• Solid working knowledge of web analytics and performance measurement tools.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Ability to collaborate cross-functionally with internal teams and external partners to drive performance outcomes.
• Highly organized, self-directed, and comfortable operating in a fast-paced, results-oriented environment.
• For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet).

 

Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

 

Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally commun