Agent Collaboration & Partnership Marketing & Communications Program Director

 

Location Designation: Hybrid - 3 days per week 

 

 

 

Role Overview:

 

The Agent Collaboration & Partnership (ACP) organization integrates New York Life’s core agent growth programs — Agent Mentoring Program (AMP), District Agent (DA), Agent Teaming (ATP), and Professional Alliance (PAP) — into a unified enterprise capability. These programs support agent development, leadership progression, collaboration, and growth across the Agency distribution system.

 

As ACP continues to scale — particularly with the national expansion of Agent Teaming — strong operational execution and coordination are critical to delivering consistent, high-quality experience for agents and field leaders.

 

This role serves as the central authority for how ACP is positioned, communicated, and promoted internally and externally. The Director ensures that ACP programs are clearly understood, compellingly presented, and supported with high-quality materials that drive participation, productivity, and enterprise alignment.

The role operates across four primary domains:

1. Executive & Enterprise Communications
2. Field Promotion & Engagement
3. Program-Specific Communication & Initiative Leadership
4. Agent-Facing Marketing Enablement

This position partners closely with the Head of ACP, Field Operations, Program Operations, and the enterprise Marketing department.

 

What You'll Do: 

 

Executive & Enterprise Communications

• Develop and manage enterprise-level communications that articulate ACP strategy, performance, and impact
• Prepare senior leadership presentations, board-ready materials, and enterprise updates
• Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
• Partner with the Head of ACP to align messaging with enterprise priorities
• Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream

Field Communication & Promotion of ACP

• Own the field-facing promotion strategy for ACP as a unified platform
• Design and execute campaigns that increase awareness, enrollment, and engagement
• Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
• Coordinate communication timing with enrollment cycles and program milestones
• Partner with FX Enablement to ensure clarity and consistency in field delivery

Program-Specific Communications & Initiative Leadership

• Lead communication strategy for AMP, DA, Agent Teaming, and Professional Alliance individually
• Develop program-specific positioning that drives participation and productivity
• Own communication plans for new initiatives, enhancements, and program expansions
• Partner with Program Operations to ensure communication supports execution
• Identify opportunities to drive engagement and initiative adoption through targeted messaging

This includes active ownership of communications that drive:

• Agent participation
• Program productivity
• Adoption of new capabilities
• Behavioral alignment within each program

Agent-Facing Marketing Enablement & Enterprise Marketing Liaison

• Serve as ACP’s primary liaison to the enterprise Marketing department
• Lead the development, design, and implementation of marketing materials that ACP participants can use with clients and prospects
• Oversee creation of compliant, on-brand toolkits and collateral for agents across AMP, DA, Teaming, and PAP
• Coordinate review and approval processes with Compliance and Legal where applicable
• Ensure consistency in messaging between internal program positioning and external agent-facing materials
• Maintain and refresh program content based on field feedback, performance insights, and program changes