Altra: Coordinator, Social & Community

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

The Social & Community Coordinator sits within the Marketing Department and is focused on executing social and community initiatives that help us win with our priority audiences and grow Altra’s presence across North America. You will support day-to-day social execution, community programming, and creator content production across TikTok, Instagram, and other platforms as needed.

This role works closely with the Social Media & Community Manager, Director of Social Impact, Marketing team, Creative team, and external partners. It reports to the Social Media & Community Manager.

Let’s break down that day-in-the-life a bit more.

Social Media

• Support the execution of Altra’s social media strategy across TikTok, Instagram, Facebook, YouTube, Strava, and emerging platforms, helping adapt content for channel-specific needs.

• Assist in managing Altra’s TikTok presence by identifying trends, supporting content ideation, and helping execute native, platform-first storytelling.

• Support creator content production by coordinating creator outreach, managing content timelines, and helping ensure delivery of high-volume content for TikTok and other social platforms.

• Work with creators, athletes, and ambassadors to support briefing, scheduling, asset collection, and content approvals.

• Help develop social content ideas in partnership with the Social Media & Community Manager and Creative team, grounded in culture, sport, and community storytelling.

• Assist the Sports Marketing team in supporting athlete ambassador initiatives, including content coordination and social amplification.

• Stay plugged into social and cultural trends to help surface relevant ideas, formats, and opportunities for the brand.

• Maintain and update social and community content calendars to ensure alignment across campaigns, product launches, and community moments.

• Capture and edit lightweight iPhone content from events, activations, and community experiences to support real-time storytelling.

• Help organize and track creator deliverables, social assets, and campaign timelines.

• Support budget tracking, partnership documentation, and coordination of agreements with internal teams.

• Assist in compiling performance insights, community learnings, and content recaps to inform future programming.

Social Impact & Community

• Support Altra’s social impact initiatives focused on creating an inclusive run community 

• Develop and execute grassroots marketing programs with run clubs, events, and community partners in growth markets. 

• Build and foster relationships with diverse and women-focused run organizations 

• Assist in operationalizing partnerships with organizations such as RIDC, Run for Public Lands, Trust for Public Lands, and Freestone Endurance alongside the broader marketing team.

• Support execution of the product seeding program, helping manage creator lists, shipments, and follow-up content tracking.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and grow into the position. While formal education in Marketing, Communications, or a related field is a plus, we are most interested in your 2+ years of experience and demonstrated ability to execute social and community work.

A successful candidate has a passion for social media, storytelling, an