Vice President, Technical Product Manager, Digital Marketing

Link Logistics Real Estate (“Link”) is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers’ businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.

Link Logistics Real Estate is seeking a Vice President, Technical Product Manager to connect technology with the digital team’s needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate, analyze, and leverage data to generate actionable insights.

Reporting to the SVP, Technology, the ideal candidate will have deep expertise in product management, digital analytics and website management, SEO/GEO/SCO/SEM best practices, a technical business analyst background, experience working with data architecture and engineering teams, and strong communication skills to align technical solutions with business goals.  The candidate will lead a team of direct reports comprising of a Product Manager, development team, and vendors.

RESPONSIBILITIES:

Strategic Leadership:

• Develop and execute a comprehensive digital marketing technology strategy that aligns with the company's overall business objectives and growth plans.

• Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.

• Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market

• Lead the Product Management and development of custom external facing digital products including real estate availability web sites

Product Management/Application Support

Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Sprout Social.

• Work Management: Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.

• Technical fluency with web technologies - Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems. Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest

• Development process experience - Familiarity with agile methodologies, version control (Git), CI/CD pipelines, and ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations

• Technical SEO/GEO/SEM: Apply expert-level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.

• Website Tagging Strategies: Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives.

• System Administration: Provide day-to-day administration of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc. including user management, financial management, and adhering to security and governance best practices.

• Support Management: Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.

• Testing: Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream a