Director, Product Management (Oligonucleotide)

Company Description

With manufacturing sites across the US, UK, Germany and Denmark, LGC Biosearch Technologies has plans to continue growing. We deliver mission critical genomics to our diverse customer base in molecular diagnostics, pharma/biotech and agrigenomics. Our integrated portfolio of products, services and expertise supports our purpose of Science for a Safer World and we have embodied our mission by working with customers to enable research into life-altering treatment for disease and illness worldwide. We are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organisation.

Job Description

The Director, Product Management is responsible for the LGC Diagnostics and Genomics oligonucleotide market-leading products and services.  This is a key position with direct oversight of the business’ current and future product and service offering to ensure business practices, budgets, timelines, and performance objectives are measured and met. Activities include portfolio management, segmentation strategy, communications, and thought leadership.

Key Responsibilities

Responsibilities include but are not limited to:

• Champion the Voice of Customer.
• Drive consistent business and operating processes for the portfolio.
• Develop one, three, and five-year product roadmaps.
• Create business cases with supporting financial models for portfolio growth initiatives.
• Drive customer interactions to define Custom product attributes and pricing models.
• Work with Marketing to develop product-marketing strategy and provide input into the annual Marketing Budget.
• Execute successful product launches while meeting timeline and budget targets.
• Working with Marketing, monitor, evaluate and report on all marketing activity, assessing impact across revenue, share growth, ROI, and equity metrics.
• Ensure internal stakeholders receive the information necessary to meet their goals.

Portfolio Management

• Analyze key market drivers and perform market analysis, including market size, market share, channel performance, and competitive environment.
• Monitor the performance of the product portfolio throughout the product lifecycle, identifying portfolio gaps and opportunities for product/service enhancements.
• Prioritize market needs against business goals and objectives to ensure strategic alignment.
• Employ qualitative and quantitative market research methods to monitor changing customer attitudes and unmet needs for global products and services.
• Drive New Product Introduction interfacing with R&D, TechDev, Manufacturing, Quality, and Sales while maintaining launch timelines. 

Marketing Strategy

• Lead the systematic planning, development, and delivery of robust marketing strategies that align with the Business Plan to meet revenue and EBIDTA financial targets.
• Engage with Sales, Business Development, and Commercial leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
• Develop segmentation strategies via a strong program of insight and understanding and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits, and target customers.
• Provide input into corporate strategy development, including M&A activity.

Marketing Communications

• Define and validate a value proposition and messaging framework, informed by best practices to promote market development and support sales efforts.
• Work with Marketing to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.
• Develop and work with Marketing to implement a comprehensive digital equity strategy for the business in areas including social media, SEO, PPC, e-Blasts, and integrated digital and traditional marketing tools.
• Create tools and techniques to support indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.

Thought Leadership

• Develop a cohesive strategy for the engagement of internal (including corporate) and external stakeholders, key influencers and opinion leaders, and external regulatory bodies and consortia.
• Attend and present at major scientific and business meetings, keeping abreast of all relevant industry activities as well as scientific reports and findings.

Personnel

• Lead the oligonucleotide Product Management team.
• Promote an environment supportive of teamwork, positive communication, and respect.
• Build strong