Regional Sales Manager - East

SP Industries Inc., an ATS company, is searching for a Regional Sales Manager - East to join our team!

The Regional Sales Manager – East is responsible for leading and developing a high-performing team of 4–6 Territory Account Managers focused on driving profitable growth across the Life Sciences portfolio, including laboratory consumables, benchtop instrumentation, and related solutions.

This role oversees commercial activities throughout the Eastern United States and Canada, with a primary focus on executing sales strategies through Tier 1 and Tier 2 distribution partners while maintaining key relationships with end users in the pharmaceutical, biotechnology, medical device, diagnostics, academic, and research markets. 

The Regional Sales Manager serves as a strategic leader responsible for delivering revenue growth, expanding market share, strengthening channel partnerships, and ensuring alignment between distributor sales organizations and internal commercial objectives. This position requires a strong understanding of channel sales management, distributor engagement, demand generation, territory planning, and sales team development.

Key Responsibilities

• Lead, coach, and develop a team of 4–6 Territory Account Managers to achieve and exceed revenue, profitability, and strategic growth objectives.
• Establish clear performance expectations, sales goals, and development plans for direct reports.
• Conduct regular field travel with Territory Account Managers to provide coaching, customer engagement support, and commercial execution guidance.
• Foster a culture of accountability, collaboration, and customer-centric selling.
• Utilize CRM and sales analytics tools to monitor performance, manage pipeline health, and identify opportunities for growth.
• Build and maintain relationships with Tier 1 and Tier 2 distribution partners across the region.
• Develop and execute joint business plans with distributors to drive growth, increase market penetration, and expand share of wallet.
• Align distributor sales resources with company growth initiatives, product launches, promotional campaigns, and strategic objectives.
• Ensure effective deployment of distributor sales teams through training, field engagement, and demand generation activities.
• Develop and execute regional sales strategies to achieve annual bookings, margin, and market share objectives.
• Collaborate with marketing, product management, and business development teams to support new product introductions and market expansion initiatives.
• Drive funnel development activities through distributor partnerships, customer engagement, product demonstrations, and targeted growth campaigns.
• Support Territory Account Managers and distributor partners in managing key customer relationships and strategic opportunities.
• Participate in executive-level customer meetings, contract negotiations, and large project opportunities.
• Develop relationships with laboratory managers, procurement teams, scientists, researchers, and operational stakeholders to understand customer needs and identify growth opportunities.
• Collaborate closely with Marketing, Product Management, Operations, Customer Service, and Supply Chain teams to ensure successful execution of commercial initiatives.Provide market intelligence and customer feedback to support product roadmap development and portfolio strategy.
• Ensure alignment between regional activities and broader North American commercial objectives.

Experience & Qualifications

• Bachelor’s degree in Business, Life Sciences or a related field; or equivalent combination of education and relevant experience.
• 3–7+ years of sales experience in Life Sciences, including pharmaceutical, biotechnology, medical device, diagnostics, or laboratory solutions (level adjustable based on role seniority).
• 2+ years of channel, partner, or indirect sales experience, with demonstrated success managing distributor, reseller, or strategic partner relationships preferred.
• Proficiency with CRM systems (e.g., Salesforce or equivalent), pipeline forecasting, and performance reporting.

Salary: $120/K - $150 plus bonus