Sr. Director, Dermatology & AIFs Marketing, US Petcare

Role Description

As a member of the Zoetis U.S. Petcare Marketing team, and Marketing Leadership Team,  this role is responsible for leading all marketing efforts for the dermatology and anti-infective franchise for Zoetis’ US petcare team. This colleague will supervise a team of marketing professionals, be a member of the Marketing Leadership Team, and will actively partner with sales and medical teams and enabling functions to direct and execute business and marketing plans for aligned therapeutic areas. This candidate will have P&L responsibility for a significant part of the US Petcare product and services portfolio.  The Sr. Director, Dermatology and AIFs Marketing must have proven people leadership qualities, strong strategic thinking, analytical acumen, and a demonstrated ability to collaborate and influence across teams and functions.  Based at either our Parsippany site or remote, this person will work closely with all key stakeholders to ensure successful delivery of Marketing programs and initiatives across the organization.

Key Skills & Competencies

• In-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing execution.
• Strong analytical thinking, attention to detail and problem-solving skills.
• Strong oral, written and interpersonal communications skills; effective negotiation, persuasion and presentation skills.
• Experience managing a team and providing effective leadership, coaching and development.
• Ability to organize and prioritize complex projects in a fast-paced, dynamic environment and deliver high performance and quality on deadline and on budget.
• Proven budget forecasting and management ability in a cost-conscious environment.
• Ability to interact with and influence management and peers with confidence and conviction.
• Proven record of initiative, resourcefulness and willingness to accept challenges and lead change.

Responsibilities

Individual responsibilities include:

• Oversees the development and implementation of business and marketing planning for the US petcare dermatology and anti-infective businesses and leads the three-year rolling operating plan process for assigned products, services and platforms.
• Develops deep understanding of market trends, competitive landscape, and key drivers of TA and brand performance
• Defines end-to-end TA and brand strategies (incl. competitive positioning, VHT, channel, pet owner, Public Relations, etc. )
• Maximizes brand performance: P&L management, brand forecasting, pricing & GTN by TA/Brand
• Determines resource allocation across all customer and promotional channels
• Develops centralized brand collateral relevant across all customer and promotional channels
• Develops strategic and tactical plans and oversees execution across all channels
• Ensures alignment across marketing & sales (creates teams and forums for engagement, strategy discussions, competitive intel sharing, etc.)
• Oversees the planning and execution of marketing promotions
• Provides regular market updates and performance metrics to leadership and other stakeholders.
• As a leader, must model Zoetis’ core values and leader behaviors, and conduct business in a manner consistent with those values and behaviors.

Shared responsibilities include:

• Collaborates with sales, medical,  channel marketing on forecast by channel, which feeds into overall brand forecasts
• Partners with sales team to develop channel-specific collateral
• Builds and collaborates with cross-functional teams to ensure alignment of end-to-end strategy
• Collaborates with other TA leads to drive impactful portfolio initiatives targeting both veterinary and pet owner audiences
• Coordinates with Veterinary Medical Research & Development (VMRD) and Global Product Marketing (GPM) on lifecycle strategies and plans to ensure a robust pipeline of new products and line extensions, as well as mitigate the impacts of loss of exclusivity (LOE) in certain markets. 
• Engages with GMS to optimize forecasting and supply plans
• Provides input and support on Business Development evaluations
• Contributes to Operating Plan, President’s Review, and Board updates, for aligned TAs in collaboration with other team leads

Leading People

• Assesses and coaches individual and team performance to exceed business goals.
• Coaches and directs Team Leads and their teams in developing comprehensive marketing objectives, strategies and plans and in identifying and including key stakeholders throughout the process.
• Actively coaches direct reports to optimize their performance