Partner Marketing Executive - Strategic Alliances

Company Description

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

Job Description

As the Partner Marketing Manager, Strategic Alliances, at Dynatrace, you will work with our largest global systems integrator (GSI) partners, including DXC, Deloitte and Eviden, to name a few. This is a global role, and you will be instrumental in creating and executing marketing plans at the global level, while working with Field and Regional Partner Marketers to support local execution.  

Marketing activities will focus on marketing to our GSI Partners, as well as marketing with them, creating demand and awareness of our joint offerings in the market. Identifying scalable and repeatable initiatives will be key to success. This is a demand focused role, and metrics for success will focus on key persona engagement, and pipeline contribution. 

As we focus on building and maturing relationships with GSI partners, this role presents an opportunity to shape the future of strategic alliance marketing at Dynatrace. 

Responsibilities:  

• You’re responsible for building plans and executing marketing activities that directly support our strategy.  

• Serve as a primary point of contact for internal and external Strategic Alliance marketing requests while collaborating with key stakeholders to develop and own the marketing plan. 

• Working with a specialist agency, support development of standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as, value proposition, sales cheat sheets.  

• Working with partner marketing comms, establish a plan for Strategic Alliance communications. 

• Build and maintain relationships with external stakeholders, including key Strategic Alliance partners, and internal stakeholders, including the Dynatrace Strategic Alliance team.  

• Build and manage relationships with key partners, such as DXC. 

• Create and deliver partner-facing marketing materials and assets. 

• Work closely with the global and regional marketing teams to amplify Strategic Alliance Partner presence in campaigns, programs and events where appropriate. 

• Manage the partner marketing budget to align with strategic priorities and drive results. 

Qualifications

Minimum Requirements: 

• 3  years of progressive experience in Partner Marketing, preferably within the Tech industry
• Bachelors Degree.

Preferred Requirements: 

• Proven track record developing and executing successful partner marketing programs  

• Strong understanding of go-to-market strategies  

• Experience in building and managing relationships with key partners  

• Proficiency in collaborating with cross-functional teams to advance the Strategic Alliances plans 

• Travel may be required in this role (up to 10%) 

Candidates are required to work EST hours for this position, and can be remote or hybrid depending on location. 

Additional Information

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.   

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.   

• Working models that offer you the flexibility you need, ranging from remote options to hybrid ones combining home and in-office work.   

• A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.    

• An environment that fosters innovation, enables creative collaboration, and allows you to grow.   

• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.    

• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all   

• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.